*Digital Marketing Manager

22 hours ago

New York, United States Rapaport Full time
Job DescriptionJob DescriptionSalary: 80k - 95k

About Rapaport Auctions:


The Rapaport Group is an international network of companies providing added value services that support the development of fair, transparent, competitive and efficient diamond and jewelry markets. Rapaport Auctions, a division of the Rapaport Group, holds monthly diamond auctions for the trade, catering to thousands of diamond manufacturers, dealers and retailers internationally.

We are looking for a dynamic Digital Marketing Manager to join our team.They will be a highly experienced team player with the ability to coordinate successful digital marketing campaigns in an effective and efficient manner. Most importantly, they must be passionate about Rapaport values and the role we play in the diamond and jewelry industry.

This is a full-time position with Rapaport Diamond Corporation based in the Rapaport New York office.

Overview:

Our Marketing Team is looking for a highly motivated and skilled Digital Marketing Manager to join us. This role will be pivotal in driving lead generation, landing page optimization, marketing automation, and SEO/SEM strategy, collaborating closely with the Marketing Director and cross-functional teams to enhance our B2B marketing efforts.

The Digital Marketing Manager will lead the configuration, optimization, and execution of our HubSpot ecosystem while also supporting multi-channel digital campaigns, ensuring the seamless flow of leads through the sales funnel, and delivering actionable insights to improve overall marketing performance.

Key Responsibilities:

  • Lead HubSpot Operations: Manage and optimize the day-to-day operations of HubSpot across Marketing Hub, Sales Hub, and CRM, ensuring alignment with cross-functional teams and business objectives. Oversee the integration of third-party platforms and tools to enhance overall marketing performance.
  • Marketing Automation: Develop, execute, and optimize automated workflows and nurture campaigns to drive lead generation, client retention, and customer engagement. This includes email marketing, landing pages, segmentation, and personalization strategies to create targeted, effective campaigns.
  • Campaign Management: Build, launch, and monitor multi-channel marketing campaigns, ensuring timely and accurate execution. Track key performance metrics and provide insights for continuous improvement. Collaborate on cross-channel strategies, including email, social media, PPC, and content marketing, to maximize audience engagement and conversion.
  • SEO/SEM Strategy: Play an active role in the development and execution of SEO/SEM strategies to enhance website visibility, improve organic search rankings, and drive high-quality, targeted traffic. Ensure landing pages are optimized for search engines and conversion, while managing SEM campaigns to boost paid search performance.
  • Customer Journey Optimization: Assist in mapping and optimizing the customer journey to enhance overall client experience and improve retention rates. This includes improving touchpoints across digital channels and creating seamless experiences from first interaction to customer advocacy.
  • A/B Testing: Conduct A/B and multivariate testing for email campaigns, landing pages, ad creatives, and other marketing assets to continuously optimize performance, conversion rates, and ROI.
  • Landing Page Optimization: Develop and optimize high-converting landing pages to support lead generation, sales campaigns, and product launches. Ensure all landing pages follow best practices for user experience (UX) and SEO, while integrating forms and tracking mechanisms.
  • Reporting & Analytics: Develop, manage, and draw insights from comprehensive reports and dashboards related to sales pipeline, customer health, marketing funnels, attribution, and campaign performance. Utilize data-driven insights to refine strategies and provide recommendations for scaling marketing efforts.
  • Data Management: Ensure clean data input, flow, and performance tracking within HubSpot, adhering to Rapaports business standards and organizational protocols. Collaborate with cross-functional teams to ensure proper data segmentation for more personalized and effective marketing campaigns.
  • Innovation & Best Practices: Stay current on our suite of martech products latest features, tools, and industry best practices to drive process enhancements. Regularly research emerging digital marketing trends, including SEO, SEM, content marketing, and marketing automation, to keep Rapaport ahead of the curve.


Required Skills & Qualifications:

  • Bachelors degree in Marketing, Business, or a related field.
  • Minimum of 3 years of hands-on experience using HubSpot with proficiency in HubSpot Marketing Hub, Sales Hub, and CRM. Experience with configuring, managing, and optimizing these tools is essential.
  • Strong technical expertise in marketing automation, CRM management, and campaign execution.
  • Proven ability to analyze data, generate actionable insights, and optimize marketing efforts based on performance metrics.
  • Deep understanding of SEO best practices, keyword research, and SEM campaign management.
  • Familiarity with landing page design and optimization for both user experience and search engine visibility.
  • Excellent organizational skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Strong communication and interpersonal skills, with a demonstrated ability to collaborate effectively across cross-functional teams.
  • Hands-on experience with A/B testing and implementing optimization techniques.


Preferred Qualifications:

  • HubSpot Certification(s) in Marketing, Sales, or CRM.
  • Prior experience in B2B marketing, with a deep understanding of B2B marketing strategies, lead generation, and customer lifecycle management.
  • Familiarity with broader digital marketing strategies, including content marketing, PPC, social media, and conversion rate optimization.
  • Experience with graphic design tools such as Adobe Photoshop, Adobe InDesign, Canva, or similar platforms.

  • Digital Marketing Strategist

    1 week ago

    New York, New York, United States MVR Digital Full time

    Job Title: Digital Marketing StrategistLocation: Colorado or New YorkSalary: $85,000 - $110,000 annuallyMVR Digital is a performance marketing agency seeking an experienced Digital Marketing Strategist. The ideal candidate will have a deep understanding of full-funnel marketing strategies and the ability to analyze cross-channel attribution data. This role...

  • Digital Marketing Strategist

    1 week ago

    New York, New York, United States January Digital Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead all marketing and communications efforts at January Digital. This role is pivotal in amplifying our brand presence, cultivating deep relationships, and generating high-quality leads to support rapid growth.

  • Senior Marketing Manager

    1 week ago

    New York, New York, United States Fulcrum Digital Full time

    About the CompanyFulcrum Digital is a leading business platform and digital engineering services company, partnering with global companies from diverse industries. Our mission is to empower clients through innovative digital solutions, leveraging expertise in digital transformation, machine learning, and emerging technologies.The Job OverviewWe are seeking a...

  • Digital Marketing Manager

    23 hours ago

    New York, United States Stanton House Full time

    Stanton House is representing a Series A Cybersecurity firm focused on Deepfake Detection.As the Content Marketing Manager, you'll:Develop a comprehensive digital marketing strategy to drive awareness, engagement, and conversion among enterprise B2B audiences.Plan and manage paid and organic digital campaigns, including search, display, and social media...

  • Digital Marketing Manager

    13 hours ago

    New York, United States Stanton House Full time

    Stanton House is representing a Series A Cybersecurity firm focused on Deepfake Detection.As the Content Marketing Manager, you'll:Develop a comprehensive digital marketing strategy to drive awareness, engagement, and conversion among enterprise B2B audiences.Plan and manage paid and organic digital campaigns, including search, display, and social media...

  • Digital Marketing Manager

    4 weeks ago

    New York, United States SourcePro Search, LLC Full time

    The ideal candidate will lead efforts in website development, email marketing, content strategy and other marketing systems related projects.Can be based out of offices in New York, Los Angeles, Chicago, Palo Alto, Washington DC, Boston, Colorado, Seattle, San Francisco, San Diego.Position responsibilities:Lead digital projects and initiativesOversee digital...

  • Digital Marketing Manager

    4 weeks ago

    New York, United States City Winery Full time

    A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food &...

  • Digital Marketing Manager

    3 weeks ago

    New York, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are on the hunt for a competent Digital Marketing Manager to join our team in the pharmaceutical industry, located in New York. The Digital Marketing Manager will be entrusted with the task of coordinating various marketing activities, liaising with SEO agencies, and managing media work. This role offers a long-term contract...

  • Digital Marketing Manager

    1 month ago

    New York, United States City Winery Full time

    A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food &...

  • Digital Marketing Manager

    21 hours ago

    New York, United States Reality Defender Full time

    Job DescriptionJob DescriptionAbout Reality DefenderReality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen...

  • Digital Marketing Manager

    15 hours ago

    New York, United States Reality Defender Full time

    Job DescriptionJob DescriptionAbout Reality DefenderReality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen...

  • Digital Marketing Manager

    1 week ago

    New York, United States Diptyque Paris Full time

    Diptyque - Luxury Fragrance House has established itself as one of the leading, innovative brands in the home and personal fragrance market today. We are recruiting an experienced, and dynamic Digital Marketing Manager to master the art of retaining and acquiring customers on the complex and ever-changing landscape of digital. This role will be responsible...

  • Digital Marketing Manager

    7 days ago

    New York, United States Diptyque Paris Full time

    Diptyque - Luxury Fragrance House has established itself as one of the leading, innovative brands in the home and personal fragrance market today. We are recruiting an experienced, and dynamic Digital Marketing Manager to master the art of retaining and acquiring customers on the complex and ever-changing landscape of digital. This role will be responsible...

  • Digital Marketing Manager

    22 hours ago

    New York, United States City Winery International Full time

    Job DescriptionJob DescriptionA rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery...

  • Digital Marketing Manager

    1 month ago

    New York, United States SourcePro Search, LLC Full time

    The ideal candidate will lead efforts in website development, email marketing, content strategy and other marketing systems related projects. Can be based out of offices in New York, Los Angeles, Chicago, Palo Alto, Washington DC, Boston, Colorado, Seattle, San Francisco, San Diego. Position responsibilities:Lead digital projects and initiatives Oversee...

  • Digital Marketing Operations Manager

    1 week ago

    New York, New York, United States Smb Engine Full time

    We are seeking a highly motivated and experienced Digital Marketing Operations Manager to join our team at Smb Engine in New York. As a Digital Marketing Operations Manager, you will play a key role in guiding the day-to-day activities of multiple clients across our core service areas and departments.In this position, you will be responsible for developing...

  • Digital Marketing Manager

    23 hours ago

    New York, United States Friends of the Israel Defense Forces Full time

    Job DescriptionJob DescriptionAbout UsFriends of the Israel Defense Forces (FIDF) is a 501c3 nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and...

  • Digital Asset Platform Engineering Manager

    2 weeks ago

    New York, New York, United States Anchorage Digital Full time

    About the Role The Anchorage Digital team is building a cutting-edge digital asset platform for institutions. As an Engineering Manager, you will drive the growth of our engineering organization, leading high-caliber Engineers to support the team's expansion. Your mission will be to refine our engineering roadmap, drive operational excellence, and create...

  • Digital Marketing Manager

    2 weeks ago

    New York, New York, United States The Knot Worldwide Full time

    About the RoleWe are seeking a highly motivated and enthusiastic Digital Marketing Manager to join our marketing team as a Sales Development Marketing Lead. In this role, you will work with the Global Media Solutions team across our wedding and baby brands to build better solutions.

  • Digital Marketing Strategy Manager

    1 month ago

    New York, New York, United States Shiseido Company, Limited Full time

    Job Summary:The Digital Marketing Senior Manager oversees the marketing strategy for Drunkelephant.com, working closely with the Executive Director, Global E-Commerce & CRM. This role is responsible for supporting and executing the marketing strategy, partnering with regional ecommerce teams to deliver against short and long-term goals. The ideal candidate...