Digital Marketing Manager

4 days ago

New York, United States Friends of the Israel Defense Forces Full time
Job DescriptionJob Description

About Us
Friends of the Israel Defense Forces (FIDF) is a 501c3 nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever. Our community of supporters and staff are passionate and impactful. Our work is driven by core values that transcend political leanings or religious affiliations. Our workplace is vibrant, fast-paced, and dynamic, encouraging bold creativity, ingenuity, and vision.

FIDF is searching for a smart, inspired, and media-loving Digital Marketing Manager to join FIDF’s Marketing Team.


About You

  • You are deeply passionate about Israel, its culture, and dedicated to FIDF’s mission.
  • You are a burgeoning e-mail guru and a digital Swiss army knife.
  • You are multidisciplinary, with experience in content development, digital data, and CRM.
  • You thrive in a fast-paced environment, balancing last-minute requests, quick turnarounds, and ongoing priorities.


Responsibilities

  • Manage, develop, and activate targeted email campaigns to increase donor onboarding, engagement, retention, and satisfaction.
  • Optimize automated lifecycle email campaigns to boost donor engagement, utilizing personalization, localization, dynamic content, and behavioral targeting.
  • Write compelling and conversion-focused email copy, ensuring storytelling excellence while adhering to deadlines.
  • Utilize data-driven insights to segment lists and personalize content based on donor behaviors, preferences, and lifecycle stages.
  • Conduct A/B testing to optimize email performance metrics, including open rates, click-through rates, and conversions.
  • Monitor and analyze key email marketing KPIs, providing regular performance reports and recommendations for improvement.


Qualifications

  • 5+ years of experience in digital marketing, advertising, email campaigns, and/or copywriting in a digital agency environment (including experience with interactive media and direct marketing)
  • A portfolio showcasing digital marketing work
  • Strong understanding of digital marketing principles and best practices
  • Keen enthusiasm for and demonstrable understanding of Web trends, technologies, and data analysis
  • Exceptional writing skills with the ability to craft engaging content (correct grammar and proofreading a must) in diverse voices and styles for varied audiences
  • Proven ability to juggle multiple projects simultaneously, meet tight deadlines, and maintain acute attention to detail
  • Experience with A/B testing, segmentation, and CRM
  • Proficiency in tools such as Canva, Excel, and Stripe


Skills and Attributes

  • Productive: Efficient and deadline driven.
  • Collaborative: A team player who prioritizes the greater good.
  • Adaptable: Quick learner ready to embrace change.
  • Creative: Committed to delivering innovative and impactful work.


About FIDF
Established in 1981 by Holocaust survivors, FIDF provides for the well-being of Israel’s soldiers, veterans, and the families of fallen heroes. With 24 chapters across the United States, we proudly empower Israel’s defenders through transformative programs while strengthening the bond between the U.S., the IDF, and Israel.


Application Instructions

Please submit your portfolio link and resume when applying.

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