Digital Marketing Manager
2 weeks ago
Responsibilities:
• Spearheading the planning and execution of digital marketing campaigns, focusing on brand awareness and customer engagement
• Collaborating closely with the SEO agency to optimize content and increase organic visibility
• Managing and coordinating media and development work, ensuring alignment with marketing strategies
• Utilizing CRM to manage customer interactions and data, driving customer retention and sales growth
• Leveraging platforms like Google Ads, Bing, and Facebook Insights to analyze campaign performance and make data-driven decisions
• Overseeing the Content Management System (CMS) to ensure seamless content updates and website maintenance
• Utilizing Salesforce Commerce Cloud or similar demand planning software to anticipate customer demand and adjust marketing efforts accordingly
• Applying coding knowledge, particularly JavaScript, to understand platform requirements and drive efficient project execution
• Coordinating all marketing activities via phone or other communication channels, ensuring smooth operations
• Crafting and managing email marketing strategies, leveraging analytics for continuous improvement.• Proficiency in Bing and Google Ad, with a focus on creating and managing advertisements.
• Extensive experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) platforms.
• Ability to utilize Facebook Insights to analyze and improve marketing strategies.
• Strong understanding of Analytics, with the ability to interpret data and implement changes based on findings.
• Proven experience in blogging to increase brand awareness and engage with the audience.
• Demonstrated skills in campaign planning and execution to drive sales and customer engagement.
• Knowledge of JavaScript to support website functionality and improve user experience.
• Proficiency in Salesforce Commerce Cloud to manage online sales and customer engagement.
• Strong understanding of the pharmaceutical industry and its regulatory environment.
• Ability to develop and manage digital marketing strategies that align with the company's goals.
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