Digital Marketing Manager

19 hours ago


New York, United States Reality Defender Full time
Job DescriptionJob DescriptionAbout Reality Defender

Reality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.

Youtube: Reality Defender Wins RSA Most Innovative Startup

Reality Defender's solutions stand out because they are:

  • Proven: Accurate in the real world and continuously engineered to be resilient

  • Multimodal: Detects impersonations in any multimedia format

  • Real Time: Automated alerting of ongoing deepfake attempts

  • Integrated: Flexible deployment options across existing tech stack and applications

***Only accepting candidates that can be on-site at NYC Office.

Role and Responsibilities
  • Develop and execute a comprehensive digital marketing strategy to drive awareness, engagement, and conversion among enterprise B2B audiences.

  • Plan and manage paid and organic digital campaigns, including search, display, and social media advertising, with a focus on measurable ROI.

  • Optimize the company website for user experience, SEO, and lead generation, using tools like Webflow and HubSpot.

  • Create and implement email marketing campaigns to nurture leads and engage existing customers.

  • Analyze digital marketing performance using analytics tools, providing regular reports and actionable insights to stakeholders.

  • Collaborate with your marketing peers and sales and product teams to ensure digital strategies align with customer needs and market trends.

  • Stay updated on the latest digital marketing trends and technologies, and identify opportunities to implement innovative tactics.

  • Partner with external vendors, agencies, and contractors to scale digital marketing and content efforts as needed.

  • Own the content calendar necessary for driving lifecycle and ABM campaigns.

About You
  • 5+ years of experience in digital marketing for enterprise B2B SaaS, ideally within cybersecurity or API-based products

  • 2+ years of Account Based Marketing experience

  • Strong expertise in managing paid digital campaigns across platforms like Google Ads, LinkedIn, and media partners.

  • Hands-on experience with marketing automation tools such as HubSpot and web management platforms like Webflow.

  • Proven ability to optimize campaigns and websites for SEO and lead conversion.

  • Data-driven mindset, with a track record of using analytics to refine strategies and demonstrate impact.

  • Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.

Compensation Range: $95K - $126K



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