Social Media Specialist
16 hours ago
Key Responsibilities:
- Content Creation and Management:
- Develop and implement creative social media content across platforms including Instagram, TikTok, Facebook, and Pinterest.
- Curate and manage a comprehensive social media calendar to ensure consistent and engaging content.
- Community Engagement:
- Engage with our community by responding to comments, messages, and mentions.
- Foster relationships with influencers and brand advocates to increase brand visibility and engagement.
- Analytics and Reporting:
- Monitor and analyze social media performance using tools such as Google Analytics, Hootsuite, and native platform analytics.
- Provide regular reports on social media metrics and offer insights and recommendations for improvement.
- Collaboration:
- Work closely with the marketing, content, and design teams to ensure cohesive brand messaging across all social channels.
- Coordinate with the SEO and web development teams to optimize social media content for search and user experience.
- Trend Monitoring:
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Implement new strategies to increase engagement and reach based on current trends.
Qualifications:Essential skills, experience, and qualifications required to apply:
- Bachelor’s degree or equivalent in Marketing, Communications, or a related field.
- 2+ years of proven experience in social media management, preferably in the fashion or retail industry.
- Proficiency with social media platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.
- Excellent communication skills and fluency in Mandarin and English, both formally and conversationally
Nice-to-have (but not required) skills, experience, and qualifications:
- Strong writing, editing, and proofreading skills with the ability to adapt to the brand nature voice.
- Excellent communication and interpersonal skills.
- Excellent communication skills and fluency in Mandarin and English, both formally and conversationally
- Strong analytical skills and experience with social media analytics tools.
- Ability to work independently and as part of a team in a fast-paced environment.
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