Paid Advertising Specialist

2 weeks ago


Hayward, California, United States Forone Full time
Job Requirements

We are seeking a talented Paid Marketing Specialist to join our team at Forone. The successful candidate will have a strong background in data analysis and social media advertising, with a proven track record of delivering ROI-focused campaign successes.

Estimated Salary: $90,000 - $130,000 per annum

About the Role:

The Paid Marketing Specialist will be responsible for developing and executing paid social media strategies to maximize ROI and meet key performance indicators (KPIs). You will collaborate with the social media team to produce targeted ad content, including images, video, and copy optimized for each platform's audience and format.

Key Responsibilities:

  • Develop and execute paid social media strategies to maximize ROI and meet key performance indicators (KPIs).
  • Collaborate with the social media team to produce targeted ad content optimized for each platform's audience and format.
  • Use data analysis to monitor and refine campaign performance, focusing on key metrics such as CPC, CPM, CTR, and conversion rates, to make continuous improvements.
  • Conduct A/B tests and data-driven experiments to optimize ad creatives, targeting, and budgeting, with a strong emphasis on achieving measurable ROI.
  • Report on campaign data to provide actionable insights and make real-time adjustments to improve performance.

Requirements:

  • Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
  • 3+ years of proven experience in social media advertising with a strong portfolio of ROI-focused campaign successes.
  • Proficiency in social media analytics and campaign management tools.
  • Strong analytical skills and experience interpreting data to guide decision-making and drive results.
  • Proven experience in A/B testing, audience targeting, and content optimization.


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