Digital Marketing Strategist
2 weeks ago
Forone is offering a competitive salary of $90,000 - $110,000 per year to the right candidate.
Job DescriptionWe are seeking a highly skilled Paid Marketing Specialist to join our team. As the Paid Marketing Specialist, you will be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Google, Facebook, Instagram, and Pinterest. This role is ideal for someone with three years of experience who excels in data analysis and understands how to drive ROI through precise campaign management.
Key Responsibilities:- Develop and execute paid social media strategies focused on maximizing ROI and meeting key performance indicators (KPIs).
- Collaborate with the social media team to produce targeted ad content, including images, video, and copy optimized for each platform's audience and format.
- Use data analysis to monitor and refine campaign performance, focusing on key metrics such as CPC, CPM, CTR, and conversion rates, to make continuous improvements.
You will use your analytical skills to track performance metrics, interpret data, and make data-backed decisions to maximize campaign results and reach new customer segments. If you have 3+ years of proven experience in social media advertising with a strong portfolio of ROI-focused campaign successes, prefereably in the fashion or retail industry, we encourage you to apply.
QualificationsTo succeed in this role, you will need:
- Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
- Proven experience in A/B testing, audience targeting, and content optimization to maximize ad effectiveness and ROI.
- Strong analytical skills and experience interpreting data to guide decision-making and drive results.
The ideal candidate will also have proficiency in social media analytics and campaign management tools, such as Facebook Ads Manager, Google Analytics, and other tracking software.
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