Brand Designer, Brand Innovation Lab, Amazon Brand Innovation Lab

3 weeks ago

New York, United States Amazon Advertising LLC Full time $108,400 - $185,000
  • Minimum of 4 years brand design / art direction / communications experience at advertising agencies and/or in-house creative departments
  • Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium
  • Strong understanding of digital and social platforms, as well as their use within marketing
As a Brand Designer in the Brand Innovation Lab team, you'll work across mediums to define the look and feel of custom campaigns for a wide range of Financial Services and Travel brands. Through the design of compelling design components, and campaign brand and visual ID systems, you will create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and bring to life campaign concepts that benefit the end customer while meeting client needs and pushing the creative envelope. You will support creative directors, art directors, and copywriters to elevate the visual delivery of every pitch and campaign deliverable and improve team materials and design systems. You will flex to support the digital build of interactive designers and collaborate with IXDs to help guide and elevate the look and feel of visual experiences, ensuring that the customer experience remains visually engaging—and looking for ways to inject campaign messaging and tonality and amplify the branding. Your portfolio should feature interesting, insight-driven brand campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.

Key job responsibilities

Key responsibilities:
  • Create design guidelines for brand campaigns
  • Use Sketch, Figma or XD to design UI and branding of a digital landing page
  • Present design work to internal teams and clients
  • Delivers pitch presentations in a timely manner
  • Create user-centered campaign executions by integrating marketing objectives, target audience and creative assets into intuitive solutions
  • Independently lead campaign executions and collaborate with creative and technology teams
  • Strong presentation and communication skills (both written and verbal)
  • Ability to prioritize and manage multiple parallel-path projects
  • Rapid, iterative design and development process
  • A visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
  • Passionate about design, technology, advertising, marketing, and are always keeping pace with it
  • Able to collaborate with copywriters to deliver campaign message and IXDs to elevate visual storytelling
A day in the life
You will develop graphic systems for campaigns that meet the client’s objectives, amplify and elevate the brand platform, create engaging customer experiences, and achieve BIL’s goals for innovation. Through skilled visual storytelling, attention to detail and an obsession with craft, you confidently handle the world’s biggest brands with care and strategic iteration.

Your daily activities may include:
  • Brainstorming and improving campaign ideas and creating presentation decks
  • Ensuring quality control and consistency across various media types
  • Providing a visual solution to a business problem while elevating the brand and meeting clients’ objectives
  • Ensuring content is legible, engaging, worth observing and delivers a flawless CX
  • Working through creative and brand messaging feedback with clients, Legal, and PR
About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.

  • You are scrappy, insightful and an innovative problem solver
  • You bring visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
  • You tell stories that connect brands with customers in a meaningful way, across different channels, creating work that's on strategy and delivers results
  • You love presenting to clients and internal stakeholders, but can also handle feedback like a pro
  • You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
  • You are passionate about brand design, technology, advertising, marketing, and are always keeping pace with it
  • You use data and insights to create work that resonates with customers
  • You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
  • You are a self-starter, spotting an opportunity and making something out of nothing
  • You aren’t afraid to question the status quo, and take steps to change things for the better
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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