Innovative Product and Brand Marketing Leader
4 days ago
ByHeart, a pioneering infant nutrition company, seeks an exceptional leader to drive product innovation and marketing efforts. With a mission to create the best formula in the world, we're dedicated to delivering real innovation on behalf of babies and parents.
We've made significant strides since launching our Whole Nutrition Infant Formula in 2022, becoming the first new U.S. infant formula manufacturer in 15 years. Our commitment to quality is unwavering, with organic, grass-fed whole milk and the addition of alpha-lac and lactoferrin proteins, setting us apart from competitors.
- We're the only U.S.-made infant formula using organic, grass-fed whole milk.
- The first and only U.S. infant formula company to add alpha-lac and lactoferrin to our ingredients list.
- The first infant formula company to receive Clean Label Project's Purity Award, testing for 700 contaminants vs. the required 400.
- We ran the largest clinical trial by a new infant formula brand in 25 years, clinically proving our benefits vs. a leading infant formula.
This includes less spit up, softer poops, easier digestion, more efficient weight gain, enhanced nutrient absorption, and longer stretches between nighttime feeds.
With over $250M in funding, we're shifting the industry forward, and this is just the beginning. We offer competitive, family-first benefits, including health insurance for the whole family, flexible paid time off, 16 weeks of fully-paid parental leave, and company equity for every employee.
You'll work closely with our core team to shape and grow the ByHeart brand, leveraging your strategic blend of left-brain analytical thinking and right-brain creativity to lead product marketing efforts and spearhead new product innovations.
This role requires a passion for uncovering consumer insights, crafting compelling product claims, and identifying white space opportunities to drive growth. You'll collaborate with multiple teams, including Brand Marketing, Creative, R&D, DTC, Retail, Etail, and Operations.
Responsibilities:- Lead go-to-market strategies for current products, leveraging consumer insights and cross-functional team input.
- Partner with performance marketing teams to craft messaging that emphasizes product differentiation and communicates a clear claims hierarchy.
- Collaborate with Brand Marketing, Creative, and R&D teams to develop product messaging that resonates with consumers and aligns with brand strategy.
- Craft compelling product sell-in stories for internal stakeholders and retail partners, focusing on competitive advantages and consumer demand.
- Lead efforts to identify white space opportunities and drive new product innovations through collaboration with R&D and Commercial/Marketing teams.
- Develop business cases for new product concepts, assessing market potential and opportunity size.
- Work closely with the creative team to develop prototypes and early-stage products that align with brand positioning and meet consumer needs.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 8+ years of experience in product marketing, consumer insights, or innovation roles, with a preference for CPG challenger brand experience.
- Proven track record in both insights-driven product development and creative innovation.
Salary: $175,000 - $190,000 per year, depending on location. Additionally, you'll be eligible for a discretionary performance-based annual cash bonus and participation in our company's equity program, plus robust medical, dental, vision, retirement, and other benefits.
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