Product Manager, Mammography Capital and Consumables
1 week ago
The Upstream Marketing role - Product Manager, Mammography Capital and Consumables - will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast Health space.
Key Responsibilities
- Upstream product management for the following: 3Dimensions TM Mammography System, Selenia Dimensions Mammography System, Affirm Breast Biopsy Guidance System, Affirm Prone Breast Biopsy System, MammoPad Breast Cushion, and SmartCurve Breast Stabilization
- Perform in-field customer visits to better assess market opportunity and prioritization
- Collect voice of customer research to identify product unmet clinical needs and translating them into design specifications
- Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process including strategic fit, market sizing & financial modeling and competitive landscape
- Build relationships with downstream marketing, KOL's, scientific and medical advisory board members and relevant medical societies
- Advise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategy
- Partner with Med Relations on KOL development and with Clinical Affairs on expanding product claims/indications
- Partner with downstream marketing and/or regional marketing on planning and execution of new product launches
- Collaborate with cross-functional team to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality
- Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency
- Responsible for setting portfolio strategy and product roadmaps, including business case creation for new product development and product lifecycle management recommendations
- Develop product launch strategy including building comprehensive marketing plans to outline value proposition, messaging, key claims, customer segmentation and targeting, and pricing strategy
Qualifications
- BA/BS required, Master's/MBA preferred
- Upstream marketing, new product development experience required
- Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years’ experience)
- Strong analytical and financial modeling skills preferred
- Excellent communication and presentation skills
- Demonstrated success managing complex projects
- Ability to collaborate and work with internal and external stakeholders in a dynamic environment
- Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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