Senior Demand Generation Manager

4 weeks ago

Santa Barbara, United States Bitwarden Full time
Job DescriptionJob Description

Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkey innovations. The company is headquartered in Santa Barbara, California. Learn more at bitwarden.com.

Bitwarden, named a "Great Place to Work" in 2024 for the third year in a row, is seeking a Senior Demand Generation Manager with 5+ years of SaaS marketing experience targeting technical personas in enterprise organizations. This individual will strategize, execute, and optimize demand generation programs to fuel the sales pipeline. The ideal candidate will have proven experience managing successful demand generation campaigns through a mix of promotional channels and strategies, including account-based marketing. This team member will work closely with leadership, marketing, and sales team members in a fast-paced, high-growth environment.

Things that describe you:

  • You have 5+ years of B2B digital marketing experience, owning and executing B2B demand generation, account-based marketing, and lead nurture programs in the information technology space.
  • You have superior writing and communication skills and proven experience developing campaign materials that align with business goals and brand guidelines.
  • You are an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful programs that will drive high-quality demand.
  • You have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment.
  • You possess strong time management, organization, and project management skills, as well as a proven ability to own multiple projects of varying complexities.
  • You have a deep interest in technology innovation and IT security solutions that make the online world a safer place.
  • You're hungry to grow and learn and are passionate about any project you work on (big or small)
  • You enjoy challenging the status quo and thinking outside the box.

You will be responsible for:

  • Owning and managing enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals.
  • Developing, managing, and optimizing account-based marketing and nurture campaigns to convert target accounts into high-value opportunities
  • Partnering with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests.
  • Partnering with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects.
  • Leveraging internal and external resources, including third-party agencies, to develop strategic campaign assets that will drive lead generation across multiple personas and product lines
  • Lay the foundation for new demand generation channels, including virtual events, syndication, and affiliate marketing.

Desired Experience and Qualifications

We are seeking candidates who have a minimum of 5+ years of B2B growth marketing experience with proven results in the following areas:

  • Advanced and proven ability to write for the technical B2B audience and communicate effectively to cross-functional stakeholders
  • Experience building B2B demand generation plans and budget proposals targeting technical personas in the information technology space (bonus if you have growth marketing experience in the security technology industry)
  • Experience developing and executing enterprise-grade campaigns across a mix of paid and organic channels designed to meet quarterly and annual growth targets
  • Experience building end-to-end email nurture campaigns and outbound sales sequences
  • Experience evaluating campaign performance, translating data into actionable takeaways, and developing/presenting executive summary reports for business leadership
  • Experience leveraging key marketing technology such as Hubspot, 6sense, Bombora, LinkedIn, and other SaaS tools to enable targeted demand generation.
  • Experience running A/B tests and applying experimental marketing best practices to drive continuous program optimization
  • Experience working directly in or cross-functionally with sales
  • Experience partnering closely with marketing operations and product marketing
  • Proven ability to learn, adapt, and process new information quickly

What to Expect in the Interviewing Process

Selected candidates will be invited to schedule an introduction call and potentially progress through the following stages:

  • Interview with the Head of Growth Marketing and Operations
  • Interview with Growth Marketing Manager
  • Interview with Marketing Operations Manager
  • Interview with Chief Customer Officer
  • References

A Few Reasons to Work at Bitwarden

  • An active and engaged Bitwarden community. Come to work each day with a sense of purpose to bring a more secure internet experience to everyone from friends and family to the world's largest organizations.
  • Become an expert. You'll get immersed in the prominent technology markets of security and open source software.
  • Bitwarden is dedicated to building a talented and inclusive team. Work remotely with motivated and supportive team members across the world, engaging socially as well as professionally with teammates.
  • Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.

In the United States, the starting base compensation range for this role is $125,000 - $165,000. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location. See our careers page for a list of benefits. Please note that compensation outside the U.S. will differ based on the market.

  • Senior Demand Generation Manager

    3 days ago

    Santa Barbara, United States Bitwarden Full time

    Job DescriptionJob DescriptionBitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and...

  • Senior Demand Generation Manager: Fostering Enterprise Growth

    2 weeks ago

    Santa Barbara, California, United States Bitwarden Full time

    About BitwardenAs a leading provider of identity security solutions, Bitwarden empowers individuals and organizations to securely manage and share sensitive information. Our mission is to make the online world a safer place, and we're seeking a skilled Senior Demand Generation Manager to join our team.We're looking for a seasoned marketing professional with...

  • Strategic Demand Generation Director for Technical Markets

    4 weeks ago

    Santa Barbara, California, United States Bitwarden Full time

    Unlock Career Growth at BitwardenBitwarden is a pioneering identity security company empowering millions of users worldwide. We're seeking a highly skilled Senior Demand Generation Manager to spearhead our technical marketing efforts.As a key member of our growth team, you'll strategize and execute demand generation programs to fuel our sales pipeline. Your...

  • Demand Generation Manager

    4 weeks ago

    Santa Rosa, United States Sonic Internet + Phone Full time

    Job DescriptionJob DescriptionPosition Summary:The Demand Generation Manager is a bold and results-oriented individual with a high level of skills in Digital Marketing and Growth Marketing. This role will be a strategic partner to the Director and will execute on all paid digital marketing channels and integrated multi-channel go-to-market campaigns (B2B and...

  • Demand Generation Manager

    3 days ago

    Santa Rosa, United States Sonic Internet + Phone Full time

    Job DescriptionJob DescriptionPosition Summary:The Demand Generation Manager is a bold and results-oriented individual with a high level of skills in Digital Marketing and Growth Marketing. This role will be a strategic partner to the Director and will execute on all paid digital marketing channels and integrated multi-channel go-to-market campaigns (B2B and...

  • Content Manager, Demand Generation

    2 weeks ago

    Santa Clara, California, United States RTA US Full time

    About the RoleWe are seeking a highly skilled Content Manager to join our team as a Project Lead for Digital Campaigns. This is a full-time position in Santa Clara, CA (Hybrid). The estimated salary range for this role is $65-$77/HR, depending on experience.In this role, you will be responsible for managing the development and execution of demand generation...

  • Demand Generation Marketing Manager

    4 weeks ago

    Santa Monica, United States 12twenty Full time

    Job DescriptionJob Description12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top...

  • Demand Generation Program Lead

    2 weeks ago

    Santa Clara, California, United States RTA US Full time

    About the Role:We are seeking a Demand Generation Program Lead to join our team at RTA US. This role will be responsible for developing and executing demand generation programs that meet business objectives, working closely with internal stakeholders and external agencies to deliver high-quality content and experiences that drive engagement and...

  • Demand Generation, Marketing Manager

    1 day ago

    Santa Clara, United States ServiceNow Full time

    Job DescriptionJob DescriptionCompany DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®....

  • Content Manager, Demand Generation Team

    2 weeks ago

    Santa Clara, California, United States RTA US Full time

    Job DescriptionWe are seeking an experienced Content Manager to lead our demand generation team. As a key member of our digital campaigns team, you will be responsible for developing and executing high-impact content strategies that drive business results.The ideal candidate has 8+ years of experience in project management, with a proven track record of...

  • Assistant General Manager

    6 months ago

    Santa Barbara, United States Eureka! Full time

    At Eureka! we make people feel good and feel alive through our shared values of Energy, Discovery, Community. Eureka! is an expression of delight in finding, discovering, or solving something and this exclamation of joy starts with you. If this sounds like you, keep reading! At Eureka! we make people feel good and feel alive through our shared values of...

  • Demand Generation Marketing Leader

    2 weeks ago

    Santa Rosa, California, United States Sonic Internet + Phone Full time

    Job SummaryWe are seeking a highly skilled Demand Generation Marketing Leader to join our team at Sonic Internet + Phone. In this role, you will be responsible for developing and executing multi-channel marketing campaigns to drive qualified leads and revenue growth.The ideal candidate will have a strong background in digital marketing, with experience in...

  • Demand Generation Asset Production Specialist

    2 weeks ago

    Santa Clara, California, United States RTA US Full time

    Demand Generation Asset Production SpecialistWe are seeking an experienced specialist to join our demand generation team as a Demand Generation Asset Production Specialist. In this role, you will be responsible for producing high-quality content assets, including display banners, social media posts, and email campaigns.The ideal candidate has 8+ years of...

  • Senior Construction Manager

    2 weeks ago

    Santa Barbara, California, United States California General Contractor Full time

    Job OverviewWe are seeking an experienced Senior Construction Manager to oversee large-scale construction projects. This individual will be responsible for managing field documentation, scheduling, safety compliance, quality control, and general project oversight.ResponsibilitiesManage and coordinate daily project activitiesOversight of subcontractors and...

  • General Contracting Lead

    3 weeks ago

    Santa Barbara, California, United States California General Contractor Full time

    Senior Superintendent PositionWe are seeking an experienced Senior Superintendent to join our team at California General Contractor. In this role, you will be responsible for managing field documentation, scheduling, safety compliance, quality control, and general project oversight.Key ResponsibilitiesManage and coordinate daily project activitiesOversight...

  • General Manager of Skin Care

    2 weeks ago

    Santa Barbara, California, United States Massage Envy Franchising, LLC Full time

    Senior Spa Manager Role SummaryThis exciting opportunity is perfect for an experienced skincare professional who wants to take their career to the next level. As a Senior Spa Manager, you will be responsible for leading our skincare department, managing operational aspects, and empowering team members to improve and grow.Responsibilities and ExpectationsYour...

  • Content Manager, Demand Gen

    2 weeks ago

    Santa Clara, California, United States RTA US Full time

    Job SummaryWe are seeking a highly skilled Project Manager to join our team at RTA US. The ideal candidate will have experience managing integrated demand campaigns with multiple placements across various media channels.Responsibilities:Develop campaign release timelines to ensure on-time delivery of campaign assets to Localization teams, digital media and...

  • Senior Construction Manager

    3 weeks ago

    Santa Barbara, California, United States ProWest Constructors Full time

    Job DescriptionWe are seeking an experienced Senior Construction Manager to oversee the construction of various projects across the country.The ideal candidate will have at least 10 years of recent experience as a Senior Superintendent, with expertise in managing large-scale construction projects. A background in K-12 Schools or Community College is highly...

  • Senior Construction Manager

    2 weeks ago

    Santa Barbara, California, United States California General Contractor Full time

    **About the Role:**We are seeking a seasoned Senior Construction Manager to oversee our construction projects in California. As a key member of our team, you will be responsible for ensuring that projects are completed on time, within budget, and to the highest quality standards.About You:10+ years of experience as a Senior Superintendent or equivalent...

  • Audit Manager and Audit Seniors

    1 day ago

    Santa Barbara, United States Affinity Executive Search Full time

    CPA Firm Audit Managers and Seniors - Hybrid living close to the office is preferred - Fully Remote Home Based is available for candidates living in the PST or MST time zones. We will assist with relocation expenses for out of town candidates and transfer existing H1 visas for exceptional candidates having at least two years remaining on the transfer. Well...