Strategic Demand Generation Director for Technical Markets
1 week ago
Bitwarden is a pioneering identity security company empowering millions of users worldwide. We're seeking a highly skilled Senior Demand Generation Manager to spearhead our technical marketing efforts.
As a key member of our growth team, you'll strategize and execute demand generation programs to fuel our sales pipeline. Your expertise in B2B digital marketing, particularly in the information technology space, will be instrumental in driving high-quality demand.
The ideal candidate possesses 5+ years of experience in owning and executing B2B demand generation, account-based marketing, and lead nurture programs. You should have a proven track record of developing campaign materials that align with business goals and brand guidelines. Additionally, you should be an analytical problem solver, leveraging metrics to inform program optimization.
Key Responsibilities- Owning and managing enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals.
- Developing, managing, and optimizing account-based marketing and nurture campaigns to convert target accounts into high-value opportunities.
- Partnering with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests.
- Collaborating with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects.
We're looking for a seasoned professional with a deep understanding of B2B growth marketing principles and a proven ability to write for the technical audience. Your experience in building end-to-end email nurture campaigns and outbound sales sequences will be invaluable. If you're passionate about staying ahead of the curve in technology innovation and IT security solutions, we'd love to hear from you.
In the United States, the estimated salary range for this role is $125,000 - $165,000. This figure may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location.
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