Senior Brand Marketing Manager

3 weeks ago

New York, United States Daily Harvest Full time
Job DescriptionJob Description

Location: NYC

About Daily Harvest

At Daily Harvest we take care of food, so food can take care of you. We're committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.

Position Overview

The Brand Marketing Manager lives and breathes our brand and our consumer. They drive how the Daily Harvest brand shows up in culture and communities for this consumer in the most relevant, breakthrough, creative and equity-building ways. They oversee how our product and brand story come to life, building strategies threading across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, consideration, and ultimately, profitable sales. This position will have a small team of direct reports and will closely partner cross-functionally with Growth, Creative, Strategy & Insights and Culinary. This role reports to the CMO.

What you'll do:

Strategy:

  • Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actionable DH strategies
  • Lead product storytelling and go-to-market planning for new product and channel launches.
  • Consumer insights: Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on

Brand Expression:

  • Oversee organic social media strategy across channels, managing a social media manager. Develop frameworks for content pillars, measurement, and moderation.
  • Oversee Influencer strategy, inclusive of content partners and brand affiliates.
  • Lead events & experiential, including identifying key events to take part in or building from the ground up, ranging from marquee moments to product seeding.
  • Content: Partner with Creative Director and Marketing team to develop content marketing and storytelling
  • Niche audience development: Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness

Comms:

  • Own and execute the integrated marketing calendar, determining key moments and messaging priorities throughout the year, driving alignment across all paid and organic touchpoints
  • Campaign development: Partner with the team on campaign briefing and creative development for new products, seasons, and brand moments.
  • Partner with the PR team on external communications, telling the DH story in meaningful ways that drive awareness and relevance.

Leadership:

  • Manage a senior social media manager/content creator, associate marketing manager and relevant agencies & partners.
  • Develop and lead performance measurement and reporting for areas you oversee.
  • Build and manage budgets.
  • Collaborate closely with Growth Marketing to synchronize brand efforts with performance marketing efforts.
Who you are:
  • 6-10 years of experience in brand marketing for a consumer products company
  • 2+ years of people management experience, overseeing a team of at least two direct reports
  • Past ownership of brand marketing campaign development, social media, comms and PR, with proven results
  • Experience leading go-to-market processes, with exceptional ability to implement cross-functionally
  • Ability to lead the development and execution of integrated marketing campaigns across various channels
  • Experience establishing and managing strategic brand partnerships
  • Hands-on experience planning and overseeing brand events and experiential marketing initiatives,
  • Experience developing and implementing organic content strategies
  • High agency leader who takes initiative and gets things done
  • Comfort with change, fast-paced environment and some level of ambiguity
  • Lover of culture and trends, ear to the ground on what's new, trendy and next. Love for the zeitgeist

The anticipated annual base salary range for this role is $120,000 - $150,000. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.

Benefits:
  • Flexible PTO Plan + working hours
  • Equity participation + 401K
  • Competitive medical, dental, + vision insurance
  • Virtual and IRL team building events and activities (social hours, L&D opportunities, celebrations, and more)
  • Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
  • Discounted subscription to Daily Harvest (30% off) + free shipping
  • Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)

At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment

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