Senior Brand Manager

3 weeks ago


New York, New York, United States Kyu NY Full time
Job Overview
KYU NY is seeking a highly experienced Senior Brand Manager to oversee the development and execution of comprehensive marketing strategies across all locations. This role plays a pivotal part in shaping the KYU brand, driving awareness, and ensuring consistent and effective marketing strategies.

About the Role
- Develop and execute multi-location marketing strategies to enhance the KYU brand.
- Oversee all marketing channels, including digital, social media, print, and partnerships, ensuring consistent brand messaging.
- Collaborate with location-specific teams to create tailored marketing campaigns that align with local and overall brand goals.
- Lead the planning and execution of new location launches, ensuring strong community engagement and awareness.
- Analyze market trends and competitor activity to refine strategies and identify growth opportunities.
- Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Work closely with the culinary and operations teams to promote seasonal menus, special events, and key initiatives.
- Build and maintain relationships with media, influencers, and brand partners to increase visibility and positive coverage.

Qualifications
- 7+ years of experience in a senior marketing role, preferably in the hospitality or restaurant industry.
- Proven track record of successfully managing multi-location marketing strategies.
- Strong understanding of digital marketing, social media, and content creation.
- Experience with public relations and media outreach.
- Excellent communication and leadership skills.
- Ability to analyze data and translate it into actionable strategies.
- Creative thinker with a passion for innovation.
- Strong project management and organizational skills.
- Knowledge of market trends and insights within the restaurant or hospitality industry.

Salary and Benefits
- Competitive salary: $140,000 - $200,000 per year.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
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