Senior Global Brand Manager

5 days ago


New York, United States Robert Half Full time

DescriptionWe are seeking an experienced Senior Global Brand Manager to join our team in the wine industry, based in New York. In this role, you will be primarily responsible for managing brand integrity, overseeing point of sale systems, launching new products, and managing events and activations. Responsibilities:• Maintain the brand's integrity through meticulous brand management• Innovate and launch new products, propelling the brand forward• Oversee point of sale systems to ensure smooth transactions• Organize and execute brand events and activations to enhance brand visibility• Conduct gap analysis to identify areas for improvement and implement strategies• Create and manage brand marketing campaigns to increase brand awareness• Supervise P& L management for financial accountability• Encourage an innovative environment by managing innovation programs and strategy• Lead campaign planning to ensure successful marketing efforts.Requirements• Proven experience in Gap Analysis• Demonstrable skills in Brand Marketing• Proficiency in Campaign Planning• Prior experience in POS - Point of Sale management• Solid background in Brand Management• Expertise in Innovation Management• Experience in executing Innovation Programs• Ability to develop and implement Innovation StrategyJob typePerm



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