Senior Digital Advertising Specialist

4 days ago

Irving, United States Sena Technologies Inc Full time
Job DescriptionJob Description

Job Summary:

The Senior Digital Advertising Specialist will lead the creation and execution of multi-channel digital advertising campaigns, driving brand visibility, customer engagement, and revenue growth. This role involves optimizing advertising strategies across platforms, enhancing SEO and SEM, analyzing campaign performance, and collaborating with internal and external teams to align initiatives with business objectives. The ideal candidate will excel in managing advertising workflows, leveraging analytics to optimize performance, and staying ahead of industry trends. This position requires a results-driven professional who thrives in a fast-paced, data-oriented environment.

Key Responsibilities:

  • Develop and manage digital advertising campaigns across platforms such as Google, Meta, Reddit, and other paid media channels.

  • Enhance SEO and SEM strategies to improve both organic and paid visibility for targeted audiences.

  • Analyze performance metrics, track engagement, and refine strategies to achieve maximum ROI.

  • Collaborate with creative teams to produce engaging digital content that supports advertising goals.

  • Create content for eCommerce, blogs, social media, and email campaigns that align with brand objectives.

  • Manage and maintain advertising schedules, workflows, and editorial calendars.

  • Utilize analytics tools to evaluate campaign performance and provide actionable insights.

  • Integrate SEO best practices into content and develop case studies to highlight successful campaigns.

  • Propose innovative ideas to adapt to digital advertising trends and enhance campaign effectiveness.

  • Monitor campaign metrics and adjust strategies to meet business objectives.

  • Be available for up to 10% travel as required.

  • Perform additional duties as assigned.

Qualifications:

  • Bachelor’s degree in Communication, Marketing, Advertising, or equivalent work experience.

  • 5+ years of experience in digital advertising, including SEO, SEM, PPC, social media, and email campaigns.

  • Proven success with data-driven strategies and measurable results in advertising.

  • Proficiency in tools such as Google Analytics, Ads Manager, and CRM systems.

  • Strong verbal, written, and analytical skills, with a creative approach to storytelling and campaign creation.

  • Experience in creative, production-driven environments and managing CMS platforms.

  • Knowledge of analytics tools for tracking and optimizing campaign performance.

  • Ability to multitask, prioritize, and adapt to meet advertising goals in a dynamic environment.

Skills and Competencies:

  • Expertise in paid media strategy and execution across multiple platforms.

  • Strong project management and organizational skills with the ability to coordinate across teams.

  • In-depth understanding of SEO, SEM, and analytics tools.

  • Creative mindset with a passion for staying ahead of advertising trends.

  • Ability to think strategically while executing day-to-day tasks with precision.

Company Overview:

SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom™, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected


Connect with SENA

• Facebook: facebook.com/SenaBluetooth

• Instagram: instagram.com/senabluetooth

• LinkedIn: linkedin.com/company/sena-technologies-inc-

• YouTube: youtube.com/@senatechnologies



  • Digital Advertising Specialist

    1 month ago

    Irving, Texas, United States APEX Service Partners Full time

    At APEX Service Partners, we're seeking a skilled Digital Advertising Specialist to enhance our brand presence and drive business growth. Our ideal candidate will have comprehensive expertise in Paid Campaign Management, ensuring the successful execution of campaign strategies across various digital platforms.About UsWe are a people-focused HVAC, plumbing,...

  • Senior Digital Advertising Executive

    2 weeks ago

    Irving, Texas, United States Sena Technologies Inc Full time

    Job Summary:We are seeking an experienced Senior Digital Advertising Executive to lead our digital advertising efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing multi-channel digital advertising campaigns that enhance brand visibility, customer engagement, and revenue.About the...

  • Senior Digital Counsel Lead

    1 month ago

    Irving, Texas, United States Citigroup Inc Full time

    Job OverviewThe Senior Digital Counsel Lead will provide strategic legal guidance to Citi businesses and functions on digital advertising and search engine optimization (SEO). This role requires a seasoned attorney with in-depth knowledge of digital advertising and SEO, as well as experience in financial services.

  • Senior Marketing Specialist

    2 weeks ago

    Irving, Texas, United States Sena Technologies Inc Full time

    Senior Marketing Specialist - Paid MediaWe are seeking a highly motivated Senior Marketing Specialist - Paid Media to join our team at Sena Technologies Inc. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital advertising campaigns that drive brand visibility, customer engagement, and...

  • Advertising Campaign Manager Senior

    1 week ago

    Irving, Texas, United States Sena Technologies Inc Full time

    Join Our Team:We are seeking a highly skilled Digital Marketing Strategist Lead to join our marketing team. As a key member of our team, you will be responsible for developing and executing multi-channel digital advertising campaigns that enhance brand visibility, customer engagement, and revenue.About the Role:Develop and manage digital advertising...

  • Digital Marketing Specialist

    3 weeks ago

    Irving, United States APEX Service Partners Full time

    OverviewDigital Marketing Specialist Do you have a passion for helping local businesses thrive? Are you a detail-oriented digital whiz who loves diving into data? If so, then this entry-level digital marketing coordinator role might be perfect for you! About the Role: In this important role reporting to the Head of Digital Marketing, you'll join our growing...

  • Multi-Channel Advertising Lead

    1 week ago

    Irving, Texas, United States Sena Technologies Inc Full time

    Multichannel Advertising LeadThe estimated salary for this position is $85,000 - $110,000 per year.This role requires a seasoned Multichannel Advertising Lead who can spearhead the development and execution of strategic advertising campaigns across various platforms. Key responsibilities include leading cross-functional teams, developing data-driven...

  • Advertising Strategy and Execution Expert

    1 week ago

    Irving, Texas, United States Sena Technologies Inc Full time

    Advertising Strategy and Execution ExpertSena Technologies Inc. is seeking an experienced Advertising Strategy and Execution Expert to join our marketing team. In this role, you will be responsible for developing and executing comprehensive advertising strategies that drive brand visibility, customer engagement, and revenue growth. You will work closely with...

  • Digital Marketing Strategist

    1 week ago

    Irving, Texas, United States Sena Technologies Inc Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Sena Technologies Inc.Job OverviewThis is a leadership role that oversees key marketing activities, including digital campaigns, content creation, market research, and cross-functional collaboration. The ideal candidate will have a proven track record of success in...

  • Senior DevOps Professional

    4 weeks ago

    Irving, Texas, United States Mastech Digital Full time

    Job OverviewMastech Digital is a leading provider of digital and mainstream technology staff, as well as Digital Transformation Services. We are seeking a skilled Senior DevOps Developer to join our team in the Retail domain.Salary and BenefitsThe estimated salary for this position is $55-$60 per hour. Our comprehensive benefits package includes medical,...

  • Digital Law Expert

    4 weeks ago

    Irving, Texas, United States Citigroup Inc Full time

    Citigroup Inc is seeking a seasoned legal professional to fill the role of Lead Counsel 2 in Irving, Texas.The ideal candidate will have at least 6-10 years of relevant industry experience, preferably in financial services. This includes banking or financial industry experience, with a comprehensive understanding of international laws, regulations, and...

  • Senior Full Stack Developer Position in Irving, TX

    1 week ago

    Irving, Texas, United States Mastech Digital Full time

    Job OverviewMastech Digital is a leading provider of digital and mainstream technology staff as well as Digital Transformation Services for top American Corporations. We are currently seeking a highly skilled Senior Full Stack Developer to join our team in the Retail domain.This is a Contract position, requiring someone with at least 9+ years of experience...

  • Software Architect Senior

    1 month ago

    Irving, Texas, United States Mastech Digital Full time

    Job Title: Software Architect Senior - Retail DomainAbout Us:Mastech Digital is a leading provider of digital and mainstream technology staff as well as Digital Transformation Services for top American Corporations. We are committed to providing comprehensive benefits and opportunities for growth to our professionals.Job Summary:We are seeking a highly...

  • Senior Digital Design Leader

    1 month ago

    Irving, Texas, United States Citigroup Inc Full time

    Are you a seasoned design professional looking to take your career to the next level? Citi, a leading global bank, is seeking an experienced Senior Digital Design Leader to join our team. With a strong background in service design and human-centered design thinking, you will be responsible for developing innovative solutions that drive business growth and...

  • Digital Experience Transformation Specialist

    4 weeks ago

    Irving, Texas, United States Photon Full time

    Job Title: Digital Experience Transformation SpecialistWe are seeking an experienced Digital Experience Transformation Specialist to join our team at Photon. As a key member of our Quantitative Research department, you will play a critical role in driving efforts to transform and improve our clients' digital experiences.The ideal candidate will possess a...

  • Technology Expert for Retail Domain

    1 month ago

    Irving, Texas, United States Mastech Digital Full time

    About Mastech DigitalMastech Digital provides digital and mainstream technology staff as well as Digital Transformation Services for all American Corporations.Job DetailsLocation: Irving, TXDuration: 12 Months ContractSalary: $60.00-$65.00/HourlySenior Full Stack Developer Role DescriptionA Senior Full Stack Developer with 5+ years of experience is required...

  • Digital Marketing Specialist

    1 week ago

    Irving, Texas, United States Eight Under Golf Full time

    Golf Industry OpportunityWe are seeking a talented Social Media & Marketing Specialist to join our team and help us grow our online presence.Key ResponsibilitiesCreate engaging content for social media platforms.Develop and implement a comprehensive social media strategy.Manage promotional events and email campaigns.QualificationsProven experience in social...

  • Senior E-commerce Quality Assurance Specialist

    1 month ago

    Irving, Texas, United States Resource Informatics Group Full time

    Job Title: Senior E-commerce Quality Assurance SpecialistAbout the Role:We are seeking a highly skilled Senior E-commerce Quality Assurance Specialist to join our team at Resource Informatics Group. As a key member of our quality assurance team, you will be responsible for ensuring the highest quality of our digital applications.Key Responsibilities:Design...

  • Tech Expert in Retail Transformation

    1 month ago

    Irving, Texas, United States Mastech Digital Full time

    Job OverviewMastech Digital, a leading provider of digital and mainstream technology staff, is seeking a Senior Full Stack Developer for our client in the Retail domain. As a full stack developer, you will play a crucial role in building user-facing websites, working with databases, APIs, and collaborating with clients during the planning phase.Key...

  • Technical Lead

    1 week ago

    Irving, Texas, United States Mastech Digital Full time

    Mastech Digital, a leading provider of digital and mainstream technology staff, is seeking a highly skilled Senior Full Stack Developer for a contract position in the Retail domain. This role offers a unique opportunity to work with a diverse range of technologies and contribute to the growth of our client's business.Key Highlights:Estimated Salary Range:...