Senior Digital Advertising Executive
3 weeks ago
Job Summary:
We are seeking an experienced Senior Digital Advertising Executive to lead our digital advertising efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing multi-channel digital advertising campaigns that enhance brand visibility, customer engagement, and revenue.
About the Role:
- Develop and manage digital advertising campaigns across platforms such as Google, Meta, Reddit, and other paid media channels.
- Enhance SEO and SEM strategies to improve both organic and paid visibility for targeted audiences.
- Analyze performance metrics, track engagement, and refine strategies to achieve maximum ROI.
- Collaborate with creative teams to produce engaging digital content that supports advertising goals.
- Create content for eCommerce, blogs, social media, and email campaigns that align with brand objectives.
- Manage and maintain advertising schedules, workflows, and editorial calendars.
- Utilize analytics tools to evaluate campaign performance and provide actionable insights.
- Integrate SEO best practices into content and develop case studies to highlight successful campaigns.
- Propose innovative ideas to adapt to digital advertising trends and enhance campaign effectiveness.
- Monitor campaign metrics and adjust strategies to meet business objectives.
What We Offer:
- A competitive salary range of $85,000 - $110,000 per year, depending on experience.
- A dynamic work environment with opportunities for professional growth and development.
- A comprehensive benefits package, including medical, dental, and vision insurance.
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