Digital Advertising Specialist
6 days ago
At APEX Service Partners, we're seeking a skilled Digital Advertising Specialist to enhance our brand presence and drive business growth. Our ideal candidate will have comprehensive expertise in Paid Campaign Management, ensuring the successful execution of campaign strategies across various digital platforms.
About UsWe are a people-focused HVAC, plumbing, and electrical services group that partners with local brands nationwide. Our goal is to provide exceptional customer experiences through innovative solutions and expert services.
Job DescriptionThe Digital Advertising Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads, Bing Ads, and Display. This role requires strong analytical and spreadsheet skills, as well as data-driven mindset, to monitor, analyze, and report on campaign performance metrics.
This position also involves cross-functional collaboration with SEO, creative, and technical teams to ensure alignment with business objectives and continuous improvement. The successful candidate will stay updated on industry trends, tools, and best practices in digital advertising to continually enhance campaign performance.
Key Responsibilities:- Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics.
- Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
- Foster a collaborative environment that encourages knowledge sharing and professional growth of team members.
- Cross-Functional Collaboration: Work closely with SEO, creative, and technical teams to ensure successful execution of campaign strategies.
- Minimum 3+ years of experience in digital marketing with a focus on paid advertising.
- Proven expertise in managing paid campaigns on various digital advertising platforms.
- Strong analytical and spreadsheet skills and a data-driven mindset.
- Google Ads Certified (current).
- Experience with Google Analytics and Google Tag Manager.
- Experience with PPC tools such as SEMRush or Ahrefs.
Our company offers a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). The estimated annual pay opportunity for this role ranges from $75,000 to $90,000 DOE, depending on many factors such as training, transferable skills, work experience, business needs, and market demands. Other rewards may include incentive plan opportunities and annual bonus eligibility.
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