Marketing Manager
2 days ago
Marketing Position - Schapira CPA
Company Overview:
At Schapira CPA, we are passionate about helping our clients in Real Estate, Manufacturing, and E-commerce achieve measurable financial success. Our service philosophy ensures every deliverable is profitable, useful, and enjoyable. We aim to attract the best talent, foster a thriving company culture, and continuously innovate our offerings to meet our clients' needs. This is the ProFIT proactive approach.
We are now seeking a Marketing and Business Development Manager to drive our brand presence, expand our client base, and support our mission to deliver transformative solutions to the industries we serve.
Role Overview
This role will focus on implementing and refining marketing strategies to position Schapira CPA as a leader in its niche markets while driving consistent lead generation and business growth. This position requires a results-driven, resourceful marketing professional who thrives in an entrepreneurial and collaborative environment.
Key Responsibilities
Marketing Strategy Development and Execution
Develop and implement a targeted marketing strategy tailored to our primary industries: Real Estate, Manufacturing, and E-commerce.
Design campaigns that resonate with our ideal client profile, emphasizing their pain points and showcasing our ability to transform businesses.
Ensure all marketing efforts align with our business vision and brand promise: creating wealth through our ProFIT approach.
Lead Generation and Nurturing
Create, manage, and optimize lead-generation funnels, ensuring high-quality leads that convert into clients.
Identify opportunities to grow our client database through direct outreach, paid advertising, and organic content strategies.
Utilize CRM tools to track lead progression and implement strategies for sustained engagement.
Content Creation and Messaging
Oversee the creation of high-impact, industry-specific content (e.g., blogs, case studies, webinars, guides) that highlights our expertise and client success stories.
Develop clear, compelling messaging that speaks to the needs of our target markets, emphasizing our ability to deliver profitable results with minimal client hours.
Brand Building and Communication
Oversee a company-wide rebranding initiative to ensure a cohesive, professional, and modern image.
Enhance our digital presence through website optimization, SEO strategies, and an engaging LinkedIn presence.
Serve as a brand ambassador to convey our company values: influencing lives, lifelong learning, and community-building.
Collaboration and Leadership
Work closely with the leadership team to identify goals and develop actionable strategies to achieve them.
Manage marketing contractors and partners, ensuring they deliver high-quality work that aligns with company goals.
Foster a culture of innovation and collaboration within the marketing team.
Key Objectives
Lead Generation: Consistently generate at least 15 qualified leads per month through targeted campaigns.
Database Growth: Expand the client database to include 20,000 engaged prospects.
Brand Presence: Achieve a top-ranking position in our target industries by refining and promoting our unique value propositions.
Sales Support: Work closely with the sales team to ensure a seamless handoff from marketing to client acquisition.
Client Retention: Develop client engagement strategies to enhance satisfaction and long-term relationships.
Qualifications and Competencies
Experience
Minimum of 5 years in marketing, with a focus on B2B industries.
Proven success in lead generation and business development, ideally in professional services or consulting firms.
Strong knowledge of CRM systems, SEO, and digital marketing platforms.
Technical Skills
Proficiency in tools like Google Analytics, LinkedIn Campaign Manager, and email marketing platforms.
Strong project management skills with the ability to oversee multiple initiatives simultaneously.
Experience crafting engaging content for blogs, case studies, and campaigns.
Personal Attributes
A self-starter who thrives in a fast-paced, dynamic environment.
Excellent communicator and strategic thinker with a growth mindset.
Empathy and understanding, ensuring client-focused messaging and engagement.
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