Marketing Manager

1 week ago

New York, United States Sovereign Brands Full time

About Us: Sovereign Brands is a family-owned, global wine and spirits company headquartered in New York City. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world's most iconic wine and spirit regions to develop best-in-class brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Bumbu, a craft rum that ranks among the world’s most critically acclaimed rums, and Villon, a rich, spiced French liqueur with aromas of vanilla, chai and toasted oak. The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, is Sovereign’s newest launch in collaboration with Pernod Ricard. www.sovereignbrands.com


Position Overview: We are looking for a dynamic and creative Marketing Manager to support a rapidly-growing brand in our wine and spirits portfolio. This is a hybrid position to be based in New York City or Atlanta that reports to the Global Director, Marketing and Communications in New York. The ideal candidate will be passionate about the spirits category, with a keen understanding of the importance of cultural relevance on brand growth. Additionally, the ideal candidate will have deep knowledge about how social media, influencer partnerships, digital marketing and omni-channel engagement come together to drive market success. This role requires an individual who can seamlessly integrate influencer marketing and social media strategies within broader marketing campaigns, while executing the day-to-day activities that drive brand success.


Primary Responsibilities:

  • Support the development and implementation of disruptive, consumer-centric brand plans
  • Execute strategic, integrated marketing programs that drive sustainable growth and address key brand challenges through a targeted mix of earned media tactics and sales-stimulating omni-channel activities
  • Develop and execute annual social media content plans in alignment with brand goals, driving marked increases in both follower count and engagement
  • Collaborate with cross-functional teams on PR, content development, digital marketing, brand merchandise/POS and on and off-premise engagement
  • Identify, manage and amplify relationships with influencers to build long-term partnerships; collaborate with influencers to secure authentic, engaging content that resonates with target audiences and aligns with brand values
  • Track and analyze the performance of influencer campaigns, optimizing influencer strategies for maximum impact
  • Conceive and host brand-building events and activations with recording artists, celebrities and VIPs at content spaces in New York and Atlanta
  • Support the development and execution of brand-centric PR strategies and tactical executions
  • Facilitate and nurture brand-building strategic partnerships
  • Work with merchandising team to create brand-centric attire and other materials to drive brand engagement
  • Effectively measure and communicate the impact of brand PR, influencer marketing and other digital engagement activities on brand growth to key internal stakeholders
  • Manage content shoots from conception to execution, including development of mood boards, procurement of props, supporting content team at shoots and working with internal stakeholders to amplify content
  • Leverage field sales insights and anecdotal evidence to identify business opportunities and improve brand programming
  • Develop presentations, sizzle reels and other tools to support field sales in engaging their customers
  • Ensure effective communication between marketing and sales organizations to amplify business results
  • Support global brand ambassador program with brand-centric content and opportunities


Qualifications & Experience

  • 5+ years’ experience and proven results in brand management, social media and influencer marketing, with a substantial focus on spirits, consumer goods and/or lifestyle brands
  • Track record of developing and executing omni-channel campaigns, leveraging earned media opportunities in PR, social media, influencer engagement and digital marketing and on and off-premise executions to achieve brand objectives


Skills

  • Excellent communication and interpersonal skills and an ability to manage multiple projects and deadlines simultaneously
  • Strong attention to detail and the ability to thrive in a demanding business environment
  • Stellar written and verbal communication skills
  • A strong knowledge of the music industry (particular awareness of the urban landscape a plus)
  • Deep interest in culture and trendspotting

Entrepreneurial spirit, ambition, and business acumen


Interested candidates, please email CV to Careers@sovereignbrands.com. Please state salary expectations.


Sovereign Brands, L.L.C. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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