Marketing Manager
2 days ago
Overview:
We are seeking a dynamic and versatile Marketing Manager to lead the execution of marketing strategies across events, social media, and the company website. This role plays a critical part in shaping our brand presence, ensuring cohesive messaging across platforms, and supporting the success of technical-related events. Reporting directly to the VP of Product & Marketing, you will oversee a variety of marketing initiatives to enhance brand visibility, engage audiences, and drive business goals.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy encompassing events, social media, and website management.
- Collaborate with the events team to ensure successful marketing support for events, including promotions, registration management, and post-event follow-ups.
- Plan and manage social media campaigns across platforms such as Facebook, Twitter, Instagram, and LinkedIn to increase brand engagement and reach.
- Create and curate high-quality, engaging content, including graphics, videos, and written posts, aligned with the company’s brand voice.
- Oversee the design and maintenance of the company website, ensuring updated content, SEO optimization, and user-friendly navigation.
- Track and analyze marketing performance metrics using tools like Google Analytics to inform and refine strategies.
- Manage relationships with external vendors and partners to support marketing campaigns, including designers, developers, and ad platforms.
- Develop email marketing campaigns to drive engagement and lead generation.
- Stay up-to-date with the latest trends in marketing, social media, and web technologies to implement innovative strategies.
- Provide regular performance reports and insights to measure the success of campaigns and recommend improvements.
Skills and Qualifications:
- 3+ years of experience in marketing, with a proven ability to manage events, social media, and website content.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for content creation.
- Demonstrated expertise in website management, including content updates and SEO optimization.
- Strong knowledge of social media platforms and best practices for building brand presence and engagement.
- Experience developing marketing campaigns for technical or industry-specific audiences.
- Excellent writing, editing, and communication skills.
- Proficiency with tools such as Google Analytics and social media scheduling platforms.
- Strong project management skills, with the ability to handle multiple campaigns simultaneously.
- Collaborative mindset with the ability to work across teams, including events, PR, and product marketing.
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