Marketing Manager
2 weeks ago
Primary Purpose of Job: The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for all lines of business and brands within Creative Change Counseling in order to attract potential clients as well as retain existing clients.
Principle Duties & Responsibilities:
· Develop and oversee and create brand strategy and content for digital and print marketing materials for internal departments, brands and program initiatives.
· Manage and coordinate marketing and creative staff, providing guidance and ensuring alignment with company goals.
· Conduct and lead market research efforts to assess the viability of new and existing products/services.
· Build and maintain strategic relationships with media organizations and key partners to strengthen brand visibility.
· Oversee company’s event presentations and marketing materials to support the promotional efforts for speaking and training events.
· Manage the design, strategy and maintenance of company websites, social media, e-marketing, printed marketing materials, direct mailers, brochures, and logos to ensure brand consistency.
Direct Reports: None
Qualifications:
· BA/BS degree or equivalent work experience.
· Minimum three (3) years’ experience in Marketing with demonstrated expertise in campaign development and strategic planning.
· Proven ability to identify target audiences and lead multi-channel marketing campaigns that engage, educate and motivate.
· Exposure to digital and direct response marketing, with an understanding of best practices.
· Strong analytical and project management skills.
· Solid knowledge of website analytics tools.
· Strong problem-solving skills, including a metrics-driven approach to assess and adapt strategies as needed..
· Creative writing skills with a keen eye for aesthetics and an ability to produce compelling copy for various marketing assets.
· Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Specifications: Must be proficient in Windows and Microsoft Office software. It is required that staff must possess valid New Jersey Driver’s license and have access to a personal vehicle.
Company DescriptionWe are dedicated to your success and sustainable behavioral or mental health recovery. Our behavioral healthcare professionals collaborate with our clients to develop individualized treatment plans for their specific needs. We work with our clients, their families, and their community to effectively carry out the treatment plan that will help our clients manage their condition in the long run.We'll offer support and help you gather the additional support you need to optimize your behavioral health. We will assist you in utilizing your strengths to maximize your potential and achieve your treatment goals.Company DescriptionWe are dedicated to your success and sustainable behavioral or mental health recovery. Our behavioral healthcare professionals collaborate with our clients to develop individualized treatment plans for their specific needs. We work with our clients, their families, and their community to effectively carry out the treatment plan that will help our clients manage their condition in the long run.\r
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We'll offer support and help you gather the additional support you need to optimize your behavioral health. We will assist you in utilizing your strengths to maximize your potential and achieve your treatment goals.
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