Senior Product Marketing Manager
1 week ago
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
The Senior Product Marketing Manager will join a growing team of Product Marketers and a cross-functional group of product, engineering, design, sales and customer success managers driven to build and execute positioning, messaging and GTM strategies that drive customer engagement and long-term revenue growth.
From go-to-market strategy for new products features, and partner integrations to creating the content that enables our sales team, you'll touch on all areas of the business to help move Snyk forward. Product Marketing at Snyk also has the opportunity to collaborate, investigate, and inform we can gear our product strategy to yield the highest results. The ideal candidate will be curious and constantly seeking out an outside-in customer and market perspective , and leveraging these insights to develop personas, robust messaging frameworks and execute product marketing campaigns that help drive market success of Snyk products.
This position reports to the Senior Director of Product Marketing.
Day to day duties;
- Develop personas and aligned product positioning and messaging to empower go-to-market motions for Demand Marketing, Partner Marketing, Product and Revenue organizations.
- Use data and insights to further refine our customer profile, understand customer needs and develop customer-driven GTM solutions that align Snyk's value proposition with market-driven solutions.
- Influence and contribute to product strategy by drawing on quantitative/qualitative research insights and developing a strong understanding of the broader ecosystem and competitive landscape
- Work with cross-functional teams to define, create, and launch impactful campaigns across multiple channels, including webinars, ads, organic, thought leadership, and more.
- Conduct thorough competitive and market analysis per product segments, resulting in product roadmap guidance GTM solutions and sales plays
- Participate in the evolution of our pricing strategies and experimentation to drive improved revenue conversion.
- Take ownership of optimizing for and achieving our revenue KPIs in partnership with the larger Marketing team; Regularly share results, learning and next steps with Marketing, Developer Growth and Sales leadership
Requirements;
- 5-8+ years of Product Marketing experience in a fast-paced environment; experience in cybersecurity, application security, or developer services is a major plus
- Strong product marketing background with formal experience developing platform positioning and messaging Experience building and executing a multi-dimensional go-to-market strategy and leading cross-functional teams
- Experience in using industry research and a combination of qualitative and quantitative research to identify and evaluate new market opportunities
- Experience working with product and data teams to create data-driven perspectives on personas, market strategy, product strategy, and positioning messaging
#LI- SK1
We care deeply about the warm, inclusive environment we've created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & ProgramsPrioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
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