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VP Marketing

2 weeks ago

New York, New York, United States TopView Sightseeing Full time
Job Description Job Description VP, MarketingJob Description

TopView creates one-of-a-kind experiences by land and sea for tourists and locals around the world. Our offerings include hop-on hop-off bus tours, sightseeing cruises, and curated experiences such as Tea Around Town and North Pole Express. We currently operate in NYC, Philadelphia, Washington DC, Atlanta, Houston, and London, with the plan to expand to Boston, Miami, Los Angeles, Las Vegas, Paris, Rome, Barcelona, Dubai and many others in the next few years.

We have experienced rapid vertical and horizontal expansion over the past decade. To further the growth, we are looking for highly ambitious professionals to join our company.

As our VP, Marketing, you will own the planning, development, and execution of marketing and advertising initiatives for our global portfolio of products and brands. You will grow and lead a high-performing marketing department responsible for driving revenue, ROI, brand awareness, customer acquisition and retention. 

At TopView, we are result-driven. Ambitious, agile, and competitive, we thrive in a fast paced environment by utilizing automation and prioritizing efficiency. If you are ready to build something big - this is the right place for you 

Note: This is a full-time, on-site position at our corporate office: 11 E 44th St, 6th Fl, New York, NY 10017.

Responsibilities:

  • Strategic Leadership: Develop and communicate a clear marketing vision and strategy aligned with the company's overall goals and objectives. Lead the team in executing this vision effectively. Foster a high-performance culture within the marketing department.
  • Global Expansion: Drive the company's expansion by developing global and local strategies, creating frameworks and roadmaps for marketing initiatives, and building a highly efficient marketing department to support the growth.
  • Revenue Growth: Drive Ecommerce revenue through marketing activities and innovation. Set revenue targets with executive management and measure progress against those goals. 
  • Multi-Channel Marketing: Own and oversee all aspects of the company's marketing efforts, including research, performance marketing, digital and print advertising, social, email, affiliate, communications, event, OOH, branding, reputation, referrals, and others. 
  • Brand Management: Work cross functionally with Product teams to establish stories of our various brands and develop a long-term scalable brand marketing strategy based on business goals, fostering brand loyalty and recognition. Continuously monitor brand perception through market research, customer feedback, and social listening.
  • Product Marketing: Collaborate with Product teams to implement product marketing strategies and measure product performance. Work closely with Sales and Engineering teams to drive a shared roadmap, build and execute go-to-market strategies for new products and features, and achieve revenue targets.
  • Customer Retention: Develop strategies to retain and grow the existing customer pool by ensuring high satisfaction and engagement.
  • Measurement and Reporting: Implement robust performance metrics and analytics to accurately measure the effectiveness of marketing activities, and provide insights to improve ROI. Provide performance reports on a regular basis to the executive management team and CEO.
  • Forecasting and Budgeting: Perform sales forecasts based on historical data and current trends. Develop and manage marketing budgets as agreed to by the executive management team. Allocate resources efficiently to maximize ROI.
  • Customer Insights: Achieve thorough understanding of our target audience and their needs through market research, analysis, and customer feedback, translating insights into actionable strategies. 
  • Competitive Analysis: Achieve thorough understanding of the competitive landscape, provide in-depth strategic insights to the executive management team. Identify opportunities for differentiation and innovation. 
  • People Management: Build and lead a high-performing and efficient department of 20+ members. Implement KPIs for the entire marketing function, each subteam and individual position to ensure continuous growth and optimization. 
  • Operations Efficiency: Standardize processes and procedures, implement automations, and continuously optimize.  

Requirements:

  • At least 15 years of experience in marketing, with 8 years of leadership experience in a hyper-growth environment
  • At least 5 years of experience in ecommerce
  • Experience with ticketing platforms and/or experiential products is a plus
  • Extensive experience in driving revenue growth through multi-channel marketing
  • A proven track record of building and leading successful marketing teams of 20+ members managing a portfolio of brands
  • Extremely revenue oriented, highly analytical, data driven, and tech savvy
  • Exceptional communication, project and change management skills
  • Thrive in a fast paced and high pressure environment
  • This position requires 50+ hours per week on average

TopView Offers Comprehensive Benefits Including:

  • Performance bonus
  • Long term incentive (LTI)
  • Paid time off
  • Health insurance (medical, dental, vision)
  • Pre-tax commuter benefit
  • More

Compensation:

Base salary $250k - $300k plus bonus and LTI

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