VP, Marketing

3 weeks ago

New York, New York, United States BritBox Full time
Job Title: VP, Marketing & Growth Strategy Department: Marketing
Reporting To: SVP Marketing

Welcome to BritBox, the go-to streaming destination for the best of British entertainment.
Born of the BBC, we bring authentic British stories to audiences all around the world. We're a small but mighty streamer that punches above its weight—we're on every major distribution platform and even among the bright lights of Times Square At BritBox, we offer an unparalleled streaming collection of new and iconic mysteries, dramas, comedies and more. Our careful selection of thoughtfully crafted character-driven stories, brimming with trademark British wit and irresistible charm have helped us attract loyal fans all over the world.

Join our team and help us bring the best of British TV to fans everywhere.

T his individual will be responsible for developing the marketing strategies to drive growth of the Britbox business including leading a partnership and internal media team to leverage paid and partner campaigns across multiple platforms.

The ideal candidate will be a seasoned marketing executive with experience across the entire marketing funnel, as well as a track record of developing omnichannel strategies and campaigns to drive transformative growth for new and mature businesses.

The right person for this role is very comfortable working in a fast-paced, agile, data-driven environment and possesses a strong ability to multitask, prioritize and handle multiple projects concurrently. S/he should have an obsessive attention to detail, can excel at setting strategy, mentoring a team, but also loves rolling up their sleeves and getting the job done. As part of a relatively small team it will be important for the incoming person to be a self-starter, happy to pick up tasks and projects that may not fall directly in their remit and be prepared to get involved in anything and everything.

Lead development of the BBI NA omnichannel growth marketing strategy by identifying high impact market opportunities, new audiences and data-driven/test & learn techniques to achieve business growth targets.
Lead a media and marketing team that serves as a center of excellence across both ATL and BTL media channels and supports the full funnel marketing and media strategy development and execution of campaigns.
Evolve our audience growth strategy via knowledge of the target audiences and analyzing data on media consumption behaviors and knowledge of how to bring customer segmentation insights to life to inform where and how to best reach these consumers with the appropriate messages.
Build and deliver growth forecasts and marketing budgets for the North America business, partnering with Finance, and research to refine scenarios based on expected performance.
Lead user acquisition efforts, including planning, execution, testing and optimization of media plans across TV, OOH, Radio, CTV, Digital, Social, mobile platforms and distribution partners.
Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals to identify new efficient growth driving tactics across acquisition and retention.
Partner with the product lead to ensure the customer acquisition funnel and key journeys on web and app experiences are maximized for conversion and engagement.
Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities and determine requirements for our evolving marketing and ad technology needs.
Partner with program marketing and creative team to ensure seamless process for creating and delivering creative, including TV and other video assets, audio, OOH, social ads and SEM copy.
Establish the strategic framework for measuring performance. Build a culture of rapid experimentation, data-driven opportunism, creativity and ability to be on the forefront of growth innovation.

Bachelors degree (Master's a plus) or equivalent experience
Extensive level of experience in growth marketing, paid media, and marketing strategy development, ideally with experience in subscription-based products.
A proven track record of building multi-channel marketing campaigns that deliver & exceed business goals.
Extremely analytical with demonstrated ability to use qual & quant data to drive customer-focused product & marketing strategy
Excellent analytical, strategy, project management and presentation skills.

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