VP of Marketing

2 weeks ago

New York, New York, United States Jobot Inc. Full time
This range is provided by Jobot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
Join us and enjoy great culture, growth potential, competitive compensation, and world-class benefits
A Bit About Us
We're a cutting-edge company with a fresh new offering in the health & wellness space
Why join us? Competitive compensation and benefits
Fully covered premiums for medical, dental, vision, STD, LTD, and life insurance.
Employees can opt for additional coverage, including hospital, cancer, accident insurance, and voluntary life policies.
Take advantage of our generous retirement plan with a competitive company match, effective immediately.
PTO Enjoy a generous paid time off policy.
We encourage employee growth by offering financial assistance for further education.
Job Details The Vice President of Marketing is a strategic leadership role focused on driving revenue growth through innovative marketing strategies, leveraging AI-driven insights, and collaborating with external partners to enhance brand positioning. This executive will oversee a small team, fostering creativity and aligning marketing initiatives with business objectives.
Supervisory Responsibilities The VP of Marketing will build and manage a high-performing marketing team, collaborate with sales, product, and customer success teams, and mentor junior staff. The role includes presenting marketing strategies, performance reports, and addressing interpersonal or performance-related issues within the team.
Duties/Responsibilities Marketing Strategy: Develop and execute comprehensive marketing plans aligned with business goals, accelerating revenue growth.
Collaboration: Work with external agencies, consultants, and technology partners to bring innovative marketing ideas, staying ahead of industry trends, AI technologies, and data-driven techniques.
AI Integration: Utilize AI-powered tools for customer segmentation, personalized campaigns, predictive analytics, content optimization, A/B testing, and dynamic pricing strategies.
Performance Tracking: Establish KPIs to measure marketing effectiveness and ROI, focusing on lead generation, customer acquisition, and retention.
Brand Strategy: Lead brand development, ensuring consistency across all channels, conducting market research, and refining go-to-market strategies.
Content and Digital Marketing: Oversee content marketing, digital advertising, social media, and public relations to increase brand awareness.
Education/Certifications/Licenses Required Bachelor's or Master's degree in Marketing, Business, or related field.
Experience 10+ years of progressive marketing leadership experience, including proven success in driving revenue growth, leveraging AI tools, and working in technology or digital-first industries. Familiarity with platforms like HubSpot, Salesforce Einstein, Google Ads, and Meta is preferred.
Required Skills/Abilities Strong leadership, innovative strategy execution, decision-making, problem-solving, and AI marketing knowledge. Expertise in lead generation, customer acquisition, retention strategies, and marketing attribution models. Excellent communication skills for presentations and team leadership.
Physical/Mental Requirements Prolonged desk work, occasional travel, ability to work under pressure, and manage multiple projects with flexibility.
Working Environment Primarily office-based with some travel, standard business hours, and virtual meetings using video conferencing tools.
This role is ideal for a results-driven, forward-thinking leader with expertise in AI-driven marketing strategies, capable of managing a team and collaborating across departments to achieve business objectives.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr

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