Digital Marketing Data Analyst

2 months ago

Tampa, United States Insight Global Healthcare Full time
Job DescriptionJob Description

 

MUST HAVES:

  • Bachelor's Degree in data analytics, statistics or a related field
  • 3 or more years of digital marketing analytics experience
  • Proficiency in DAX (Data Analysis Expressions) (PowerBI language)
  • Proficiency in PowerBI/Looker Studio/Tableau for data visualization and dashboard creation
  • Strong SQL skills, for data querying, manipulation, and extraction
  • Experience with Server-Side Tag Management - Google tag manager
  • Proficiency in BigQuery for data storage, management, and analysis
  • Experience in Customer Data Modeling and Integration support for Salesforce Marketing Cloud - major part of the future for them

 

PLUSSES:

  • Experience with Looker Studio and audience development
  • Familiarity with advertising platforms and leveraging first-party data for improving ad performance
  • Experience developing pipelines and integrations to ingest, automate and export data
  • Experience with healthcare data standards and regulations, including HIPAA and HL7,

 

DAY TO DAY: Our client is looking for a Digital Marketing Data Analyst to join their team As a Marketing Data Analyst specializing in digital marketing, you’ll play a crucial role within our dynamic team. Your primary responsibility involves analyzing and interpreting digital marketing data to inform strategic decision-making and enhance marketing outcomes. Leveraging your expertise in data analytics and digital marketing systems, you’ll extract actionable insights from complex datasets. The ideal candidate will have a strong foundation in PowerBI, SQL, and BigQuery, with experience in audience development and integration support for platforms like Salesforce Marketing Cloud, Looker (Enterprise), and PowerBI. This role offers a unique opportunity to contribute to the advancement of digital marketing analytics and broader data management practices, interfacing with other strategic business units. Ultimately, your goal is to leverage data to positively impact campaign performance, user experience, and ad spend efficiency. If you’re a data-driven professional seeking to make a significant impact in digital marketing for a mission-driven healthcare organization, this role is ideal.

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