Digital Marketing Marketing Data Analyst

4 weeks ago


Tampa, Florida, United States IRONMAN Full time

Job Summary

The IRONMAN Group is seeking a skilled Senior Digital Marketing Analyst to join our team. As a key member of our analytics team, you will be responsible for analyzing website data, marketing campaigns, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve marketing performance.

Key Responsibilities

  • Analyze website data, marketing campaigns, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve marketing performance.
  • Utilize Google Analytics and other relevant tools to collect and analyze data related to website and app traffic, user engagement, conversion rates, and other key performance indicators.
  • Provide reporting, analysis, and insights across all channels, including email, paid media, push notifications, web, and app to inform stakeholders of campaign performance and optimization opportunities.
  • Maintain ongoing monitoring dashboards and support stakeholders in self-service of information from baseline dashboards to drive data-driven decision making.
  • Analyze online user behavior and optimize the customer journey to increase conversion rates.
  • Utilize HubSpot's analytics tools to monitor campaign data, conversion rates, lead generation, and other key performance metrics.

Requirements

  • Proven experience as a Digital Marketing Analyst or similar role, with a track record of driving data-based improvements.
  • Experience with HubSpot, Tableau, Microsoft Power BI, and other relevant analytics tools.
  • Demonstrate problem-solving and creative skills.
  • Bachelor's degree is required.
  • ~3-5 years of experience as a Digital Marketing Analyst or similar role.

What We Offer

The IRONMAN Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.



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