Russell Tobin | Streaming Growth

7 days ago

santa monica, United States Russell Tobin Full time

Russell Tobin & Associates is currently seeking a Streaming Growth & Marketing Manager to work for our client in the music industry. Apply now for consideration


Contract: 12 months

Location: Santa Monica, CA

Pay Range: 35-40/hr depending on experience


Responsibilities:

  • Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
  • Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with Media planners and buyers
  • Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
  • Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
  • Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
  • Execute priority playlist performance reports on scheduled basis
  • Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
  • Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities
  • Work with and complement Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
  • Work with Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
  • Analyze & share the effects of playlisting and marketing initiatives while responding quickly to changes required
  • Work with digital account leads to maximize opportunities across business partners, including, but not limited to ad inventory procurement
  • Recommend & integrate strategies to grow playlist engagement & market share
  • Learn & share best practices across all appropriate teams



Requirements:

  • Bachelors Degree Preferred
  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
  • Strong experience with social media and affiliate marketing & brand building



Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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