Database Marketing Manager

2 days ago

Las Vegas, United States Affinity Gaming Full time
Job DescriptionJob Description

SUMMARY:

The Database Marketing Manager is responsible for overseeing the player database and direct mail functions: executing direct marketing programs, maintaining organized files of matrices, mail files, etc., corporate postal accounts, coordinating campaign execution with property marketing and creative agencies, reviewing and approving VDP proofs as needed, running and distributing marketing reports and pulling customer lists.

ESSENTIAL DUTIES AND RESPONSIBILITIES

In order to fulfill the requirements of the position, it will be necessary to have the following:

  1. Campaign development, building, and populating matrices and forecasting exposure and reinvestment for all campaigns and ad hoc programming.
  2. Responsible for direct mail and email materials, including message development, associated offers and job sourcing of production.
  3. Executes all aspects of data related activities and coordinates the production of direct mail collateral and player lists.
  4. Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and segment results. Appraise and track all customer list requests.
  5. Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
  6. Accurately tracks redemptions of all database marketing programs.
  7. Produces timely analysis reports to determine profitability of database marketing programs.
  8. Assists in developing database marketing strategy.
  9. Accountable for tracking marketing expenditures, including costs for direct mail, reconciling invoices, accruing outstanding invoices and preparing variance summaries for financial reviews.
  10. Produce accurate and appropriate mailing lists for all maintenance, capture, reactivation, and special events direct marketing efforts.
  11. Responsible for integrity of direct-mail drop calendar and mail-house management.
  12. Responsible for gathering and analyzing all data needed to provide direction for mail and email campaigns, coupon offers, etc.
  13. Interacts with property Marketing team and Player Development team to provide the most optimum information for efficient telemarketing and personal guest interaction.
  14. Maintains integrity of player database.
  15. Other related duties as assigned.

SUPERVISORY RESPONSIBILITIES

Train and oversee all functions of Marketing Coordinators and Marketing Representatives.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

All Employees must be knowledgeable to all Company policies and procedures, including fire and safety regulations.

EDUCATION and/or EXPERIENCE

2-3 years of casino database marketing experience required. Bachelor’s degree in Marketing, Business Administration or related field preferred.

CERTIFICATES, LICENSES, REGISTRATIONS

Nevada Gaming Control Board registration required to work in Nevada.

LANGUAGE SKILLS

Must be able to effectively communicate in English.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

COMPUTER SKILLS

Knowledge and proficiency in Excel, email deployment, campaign management systems and Microsoft Office applications. Experience in kiosk offer management systems (e.g. MGT, Trilogy) strongly preferred.

MANAGEMENT SKILLS

Must be able to establish strong working relationships with the heads of property marketing, external creative agencies and print vendors.

DISCLAIMER:

This job posting is intended to describe the general nature of this position. It is not intended to be an exhaustive list of all responsibilities, duties and skills required. Employee benefits may vary by location, position, length of service and employment status.

Final candidates will be required to complete a drug test and background check. Many positions will require a state gaming license. Affinity Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status

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