Marketing Manager
1 week ago
Responsible for leading a dynamic marketing team, you'll develop and execute strategic campaigns across digital, print, and social media channels. Your role includes managing budgets, enhancing brand presence, and fostering cross-functional collaboration to achieve business objectives.
Job Duties and Responsibilities:
- Lead a team in developing and executing comprehensive marketing strategies aligned with company goals.
- Plan and oversee marketing campaigns across digital, print, social media, and events.
- Manage brand positioning and ensure consistency across all marketing channels.
- Utilize digital marketing channels to drive brand visibility and generate leads.
- Conduct market analysis and monitor competitor activities to identify opportunities.
- Develop and manage the marketing budget, tracking expenses, and optimizing ROI.
- Mentor and support a team of marketing professionals, conducting performance evaluations and fostering growth.
- Collaborate with sales, product development, and customer service teams to align marketing activities with business objectives.
- Cultivate relationships with stakeholders and explore partnership opportunities to expand market presence.
Experience and Education:
- Knowledge of marketing practices including advertising and market research.
- Bachelor's degree in marketing, business administration, or a related field (Master's preferred).
- Proven experience in marketing management, ideally within a similar industry.
- Strong understanding of marketing principles, strategies, and best practices.
- Proficiency in digital marketing platforms, tools, and analytics.
- Excellent communication, interpersonal, and leadership skills.
- Strong analytical skills with the ability to prioritize and meet deadlines.
- Creative thinking and a passion for innovation.
Preferred Experience:
- Experience with paid social ads.
- Video editing and photography skills.
- Community management and building sales funnels.
- Developing affiliate programs and implementing innovative marketing strategies.
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