Public Relations Specialist

1 month ago


Reston, United States Robert Half Full time
Job DescriptionJob Description

We seek a dynamic public relations expert with a proven track record of media pitching and landing placements for B2B clients. Additional experience developing social media strategies and execution is a plus.


Responsibilities:

  • Public Relations:Develop and execute PR strategies, including press releases, media pitches, and media outreach
  • Monitor media coverage and respond to media inquiries
  • Social Media Management:Create and curate engaging content for various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn)
  • Monitor social media channels and respond to comments and messages in a timely manner
  • Analyze social media metrics to track performance and identify opportunities for improvement
  • Content Creation:Write compelling blog posts, articles, and other content for our website and social media channels
  • Collaborate with the marketing team to develop and execute content calendars
  • Crisis Communication:Monitor for potential crises and develop crisis communication plans
  • Respond to crises promptly and professionally
  • Bachelor's degree in Communications, Marketing, Public Relations, or related field
  • 3+ years of experience in PR and social media
  • Strong understanding of social media platforms and analytics tools
  • Excellent written and verbal communication skills
  • Ability to multitask and manage multiple projects simultaneously
  • Strong attention to detail and organizational skills
  • Passion for social media and digital marketing


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