Strategic Marketing Professional

7 days ago

Reston, Virginia, United States Public Sector Network Full time
About the Opportunity

We are seeking a highly skilled Strategic Marketing Professional to join our team in North America. This role will play a crucial part in expanding our reach and deepening engagement with government leaders, decision-makers, and public sector professionals across various levels and departments.

Key Responsibilities
  • Develop comprehensive marketing strategies for our complete product offering, including large-scale events, roadshows, virtual events, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
  • Create and promote digital content, including articles, whitepapers, and blog posts, on both the Public Sector Network website and external platforms.
  • Collaborate effectively with production, sales, and operations teams to successfully execute campaign strategies and ensure alignment on messaging and strategy.
  • Launch campaigns through HubSpot, utilizing advanced data segmentation techniques and marketing automation tools to create and deploy personalized and effective campaigns that resonate with our diverse government audiences.
  • Manage campaign websites by continually optimizing content to enhance user engagement and improve SEO performance.
  • Conduct thorough analysis of campaign results using in-house reporting to inform future investment decisions and marketing direction.
  • Proactively conduct market research to identify trends, opportunities, and perform competitor analysis.
  • Track and report on key performance indicators (KPIs), including lead generation targets, campaign conversion rates, social media engagement levels, and event attendance goals.
Requirements
  • A minimum of 5 years of experience in marketing roles, focusing on email, demand generation, and social media marketing. Event marketing experience is an asset.
  • Proficiency in email marketing platforms and automation tools; HubSpot experience preferred.
  • Proficiency in WordPress or other content management systems is an asset. Experience with other marketing tools, such as Google Analytics, social media management platforms (e.g., Hootsuite or Buffer), or graphic design tools (e.g., Canva or Adobe Creative Suite), is an advantage.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • A Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Experience within the public sector or understanding of government processes and stakeholders is highly valued.
  • Demonstrated flexibility and adaptability in dynamic and changing environments.
  • Strong problem-solving abilities and a proactive, creative approach to overcoming challenges.
Compensation

The estimated salary for this position is $80,000 - $110,000 per year, depending on experience.

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