Digital Marketing Specialist
4 weeks ago
Omron Healthcare is seeking a skilled Website Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for maintaining and enhancing our website to promote our products and services.
Key Responsibilities:
- Create and maintain all aspects of the website, including building out templates, copy/image/content changes, creation of landing pages and press releases, and manipulations in Photoshop for required image sizes.
- Optimize website content and structure for better search engine rankings.
- Conduct regular site audits, track and report on key SEO metrics, and identify opportunities for optimization.
- Collaborate with internal subject matter experts and third-party agencies/freelancers to produce engaging website content for consumers and healthcare professionals.
- Write compelling and high-quality website content, including social posts, emails, blog posts, educational articles, and page descriptions to improve website search results.
- Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
- Ensure WCAG digital accessibility best practices are maintained throughout the content lifecycle.
- Coordinate with external agencies and vendors to execute marketing programs.
- Analyze market trends and consumer behavior to proactively optimize marketing efforts, ensuring that content resonates with the target audience and drives conversions.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 3 years' experience with advanced HTML, web development, SEO, and project management.
- Advanced knowledge of HTML, SEO, Google Analytics, Google Search Console, and Google Tag Manager.
- Intermediate or better Excel skills.
- Working knowledge of SEO tools/technologies, CRM software, CMS, and Adobe CS.
- Microsoft Office knowledge.
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