Marketing Activation Manager
4 weeks ago
This role provides an opportunity to lead the development and execution of comprehensive marketing plans for Murphy USA. The successful candidate will be responsible for driving brand objectives through effective day-to-day leadership and support across marketing planning and execution.
Key Responsibilities
Operationalize annual marketing plans and develop sales period-level strategies for the go-to-market
Partner with senior marketing leadership, brand and category marketing peers, loyalty, food and beverage, center store merchandising, and other partners to ensure projects are well-orchestrated and executed
Successfully deploy comprehensive marketing plans annually and by sales period, involving and/or informing cross-functional partners as necessary
Manage agency of record, signage agency, and sponsorship partners, developing clear processes and communication
Lead content marketing development for enterprise, including social channels
Effectively package and communicate results for marketing activation leadership
Apply lessons learned on subsequent program iterations and identify opportunities to improve outcomes and processes, as well as reduce costs
Advocate for marketing activation function across specific brands and cross-enterprise by developing strong internal relationships
Requirements
5+ years of experience in marketing, business, or related field (master's preferred)
Omnichannel marketing experience (brick-and-mortar, digital, mobile)
Partnership skills, with ability to influence cross-functional teams
Analytical mindset and data-driven decision-making
Excellent written and verbal communication skills
Strong presenter, able to convey a story as well as present and defend a pitch
Meticulous and highly organized with strong project management capabilities
Advanced Excel and PowerPoint skills required
Proactive with a self-starter mentality, strong collaborator and collaborative nature
Strong curiosity and eagerness to learn, demonstrates a growth-mindset
Ability to adapt with shifting priorities and comfortable with ambiguity
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