Product Marketing Manager

3 weeks ago


Tallassee, Alabama, United States Neptune Full time
Job Title: Product Marketing Manager

The Product Marketing Manager plays a crucial role in driving business growth by developing and executing marketing strategies that align with the company's goals. This position requires a strong understanding of the market, competition, and consumer behavior.

Key Responsibilities:
  • Develop and implement marketing plans that combine market research, competitor analysis, and consumer insights.
  • Collaborate with cross-functional teams, including sales, customer support, and product management, to ensure marketing collateral accurately reflects product benefits and features.
  • Provide product positioning training and materials for the channel and customer service teams.
  • Deliver product presentations to customers and channel partners, and serve as a subject matter expert for proposals.
  • Analyze market trends and define product positioning, articulating customer value propositions and key differentiators.
  • Implement marketing plans for products, developing standardized sales tools, proposals, demo scripts, and other marketing materials.
  • Identify new feature opportunities through Voice of Customer activities and work with the Product Manager to prioritize customer requirements and User Stories.
Requirements:
  • Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science.
  • Minimum of 5 years of related experience, with industry experience being a plus.
  • Strong knowledge of sales, marketing, and product development processes, as well as leadership, sales support, project management, and training skills.
  • Excellent interpersonal and communication skills, with the ability to work with minimum supervision.
Location:

Duluth, GA

25% - 30% Travel Required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.



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