Senior Product Marketing Manager
2 weeks ago
The Senior Product Marketing Manager will provide business line support for planning marketing programs, channel support, and direct sales support for a portfolio of metering products. This role requires a strong understanding of sales, marketing, and product development processes.
The ideal candidate will have a Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science, and a minimum of 6+ years of related experience. Industry experience is a plus.
The Senior Product Marketing Manager will work closely with Product Managers, Sales, and Customer Support to ensure that marketing collateral accurately reflects the benefits and features from the user perspective and buyer persona.
Key Responsibilities:
- Provides product positioning training and materials for the channel and customer service.
- Collaborates cross-functionally with Sales and Customer Experience teams on market development, selling, and field solutions.
- Delivers product presentations to customers and channel partners.
- Serves as a subject matter expert for proposals.
- Analyzes market trends and defines product positioning, articulates customer value propositions, and key differentiators.
- Implements marketing plans for products.
- Develops standardized sales tools, proposals, demo scripts, etc.
- Implements product launches and target marketing campaigns.
- Creates marketing collateral, including case studies, data sheets, white papers, and FAQs.
Requirements:
- Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science.
- Minimum of 6+ years of related experience.
- Industry experience is a plus.
- Knowledge of sales, marketing, and product development processes.
- Leadership, sales support, project management, and training skills.
- Analytical mind and strong quantitative and problem-solving skills.
- Positive attitude and high energy, creativity, and strong learning ability.
- Excellent interpersonal and communication skills (both verbal and written).
- Ability to work with minimum supervision.
- Proficient with Microsoft Office and other business software.
Location: Duluth, 25%-30% travel.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
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