Product Marketing Manager

3 weeks ago


Tallassee, Alabama, United States Neptune Full time

The Product Marketing Manager - Business Development Expert is responsible for driving business growth by developing and executing marketing strategies that support the Neptune product portfolio.

Reporting to the Manager of Product - Metrology, this individual will work closely with Product Managers, Sales, and Customer Support to ensure that marketing collateral accurately reflects the benefits and features from the user perspective and buyer persona.

Key objectives include:

  • Providing product positioning training and materials for the channel and customer service.
  • Collaborating with the Sales team and Customer Experience team on market development, selling, and field solutions.
  • Delivering product presentations to customers and channel partners.

Additionally, the Product Marketing Manager will:

  • Analyze market trends and define product positioning, articulating customer value propositions and key differentiators.
  • Implement marketing plans for the products, developing standardized sales tools, proposals, demo scripts, and marketing collateral.
  • Identify new feature opportunities through Voice of Customer activities and work with the Product Manager to prioritize customer requirements and User Stories.

Requirements for this role include:

  • Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science.
  • Minimum of 5 years of related experience, with industry experience a plus.
  • Strong analytical and problem-solving skills, with excellent interpersonal and communication skills.

This role is based in Duluth, GA, with 25% - 30% travel required.



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