Senior Marketing Communications Specialist

3 days ago


Minneapolis, Minnesota, United States Nordic Ware Full time
About the Role

Nordic Ware is seeking a highly skilled Senior Marketing Communications Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and sales.

Key Responsibilities
  • Develop and execute marketing campaigns across multiple channels, including email, social media, and digital advertising.
  • Collaborate with cross-functional teams to develop and implement brand marketing strategies.
  • Optimize website copy, metadata, titles, descriptions, and alt tags for SEO.
  • Monitor industry trends and competitor activities to inform merchandising strategies.
  • Partner with the Director of Marketing to identify KPIs, develop performance dashboards, and report on marketing channel performance.
Requirements
  • College degree in Marketing, Advertising, Communications, Journalism, or related field.
  • 5+ years' experience in a similar role with an agency, consumer brand, retailer, or manufacturer.
  • Excellent verbal, written, and interpersonal communication skills.
  • Proficiency in Microsoft products, GA4, and experience in BigCommerce, Canva, MailChimp, or other mail services.
  • Strong skills in SEO analysis and implementation of strategy.
  • Experience in omnichannel marketing strategy for a consumer brand preferred.
  • Experience in crafting email campaigns preferred.
About Us

Nordic Ware is a leading manufacturer of high-quality and innovative kitchenware products. We strive to offer attentive service that exceeds our customers' expectations, produce environmentally sound products, and provide a safe and rewarding work experience for our employees.

We recognize that a growing return on our efforts and investments is essential to maintain our leadership position. We are committed to ethical conduct in all matters and to earning the trust and confidence of our customers, suppliers, employees, and of our community.

Nordic Ware is an Equal Opportunity Employer.



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