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Vice President of Marketing and Communications

1 month ago

Minneapolis, Minnesota, United States Liberty Diversified International Full time

About the Role

We are seeking a highly experienced and skilled Vice President of Marketing to join our senior leadership team at Liberty Diversified International. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy, driving external brand awareness, and ensuring consistent and effective communication with internal and external stakeholders.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy that aligns with our company's goals, values, and ESG considerations.
  • Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility.
  • Work collaboratively with cross-functional teams to ensure alignment across product development, sales, and customer support teams.
  • Analyze marketing data and metrics to assess the effectiveness of marketing initiatives and adjust the strategy as needed to achieve business objectives.
  • Manage the marketing budget and provide regular reporting on marketing performance to the executive team.
  • Lead community relations efforts to build and maintain positive relationships with local communities, nonprofit organizations, and other stakeholders.
  • Develop and implement a comprehensive communications strategy to ensure consistent and effective communication with internal and external stakeholders.

About Us

Liberty Diversified International is a privately held company with a rich history dating back to 1918. We are a leading manufacturer of paper, packaging, and building products, with a strong commitment to sustainability and social responsibility. Our values of Caring, Innovation, Trust, and Excellence guide our day-to-day activities and drive our pursuit of excellence in all that we do.

What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.