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Digital Marketing Manager

2 months ago

Paramus, New Jersey, United States Blinds To Go Full time
Key Responsibilities

As a key member of our digital marketing team, you will work closely with other marketing managers to improve customer experience, website conversions, and optimize leads and sales. You will be responsible for reviewing, analyzing, and interpreting data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing efforts.

Key Performance Indicators (KPIs)

· Monitor and analyze key performance indicators such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.

· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.

· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.

· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.

· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.

Requirements

· Bachelor's degree in business, marketing, data analytics, or a related field.

· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail store fronts.

· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.

· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.

· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.

· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.

· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.

· Experience with A/B testing, and experimentation methodologies is a plus.

· Strong interpersonal skills and proven ability to network and build relationships.

· Strong critical thinking skills to assess client needs and propose effective solutions.

· Self-motivated and able to work independently.

We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.

At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand, including the in-store experience and shop-at-home experience.

Blinds To Go is an equal opportunity employer. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Blinds To Go. Building a great person at a time.