Content Marketing Specialist

4 weeks ago

Paramus, New Jersey, United States Bergen Logistics Full time
Job Description

Bergen Logistics is seeking a skilled Content Marketing Specialist to develop and distribute impactful content through ABM and social distribution strategies. The ideal candidate will have strong narrative skills, a high level of literacy, and the ability to proactively seek insights from experts and stakeholders.

Duties and Responsibilities:

  • Create compelling and relevant content for Bergen's clients and ICPs.
  • Manage strategies for distributing content to generic and targeted audiences.
  • Write engaging copy for content assets, social media, and digital advertisement.
  • Monitor and engage with Bergen's targeted audiences through ABM campaigns: email, social media, industry platforms.
  • Work effectively cross departmentally to engage team members and develop specialized content.
  • Create and manage content calendar to plan, execute and publish content for ABM and social media channels.
  • Develop content and strategies for web site enhancements.
  • Gather and analyze consumer behavior data (e.g. web traffic and rankings)
  • Create reports on marketing and sales metrics, like conversion rates
  • Keep organized records of marketing metrics and results of past campaigns
  • Conduct market research to identify new opportunities

Requirements:

  • BS degree in Marketing, Journalism or related field or proven work experience as a Content Marketing Associate, Content Marketing Assistant or similar role
  • Ability to produce high-quality, engaging content supported by thorough research and specialist insights.
  • Capable of actively gathering necessary information and feedback from experts and stakeholders, with strong in-person communication skills and persistence.
  • Experience in creating, scheduling, and moderating posts on various social media platforms, ensuring content is tailored to each platform's audience and requirements.
  • Proficient in using WordPress for content creation and management, with a solid understanding of SEO principles for content optimization.
  • Competence in using design tools such as Canva, Photoshop, and Illustrator to develop visually appealing creatives that enhance content.
  • Solid computer skills, including MS Excel, Word, Powerpoint, GSuite
  • Excellent communication and presentation skills
  • Ambitious and self-motivated
  • Excited about learning and expanding comfort zones
  • Able to work well with a team or independently
  • Desire to grow personally and professionally.
  • Excellent time management skills.
  • Aligned with Bergen's How We Work Together Principles including: investing in People Development, creating a Safe Environment, treating others with Respect, being able to work as part of a Team, having Trust in others, having Passion for our work and clients, having good Communication skills and having high Accountability for oneself and others.

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