Content Marketing Specialist
2 weeks ago
Bergen Logistics is seeking a skilled Content Marketing Specialist to develop and distribute impactful content through ABM and social distribution strategies. The ideal candidate will have strong narrative skills, a high level of literacy, and the ability to proactively seek insights from experts and stakeholders.
Duties and Responsibilities:
- Create compelling and relevant content for Bergen's clients and ICPs.
- Manage strategies for distributing content to generic and targeted audiences.
- Write engaging copy for content assets, social media, and digital advertisement.
- Monitor and engage with Bergen's targeted audiences through ABM campaigns: email, social media, industry platforms.
- Work effectively cross departmentally to engage team members and develop specialized content.
- Create and manage content calendar to plan, execute and publish content for ABM and social media channels.
- Develop content and strategies for web site enhancements.
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Keep organized records of marketing metrics and results of past campaigns
- Conduct market research to identify new opportunities
Requirements:
- BS degree in Marketing, Journalism or related field or proven work experience as a Content Marketing Associate, Content Marketing Assistant or similar role
- Ability to produce high-quality, engaging content supported by thorough research and specialist insights.
- Capable of actively gathering necessary information and feedback from experts and stakeholders, with strong in-person communication skills and persistence.
- Experience in creating, scheduling, and moderating posts on various social media platforms, ensuring content is tailored to each platform's audience and requirements.
- Proficient in using WordPress for content creation and management, with a solid understanding of SEO principles for content optimization.
- Competence in using design tools such as Canva, Photoshop, and Illustrator to develop visually appealing creatives that enhance content.
- Solid computer skills, including MS Excel, Word, Powerpoint, GSuite
- Excellent communication and presentation skills
- Ambitious and self-motivated
- Excited about learning and expanding comfort zones
- Able to work well with a team or independently
- Desire to grow personally and professionally.
- Excellent time management skills.
- Aligned with Bergen's How We Work Together Principles including: investing in People Development, creating a Safe Environment, treating others with Respect, being able to work as part of a Team, having Trust in others, having Passion for our work and clients, having good Communication skills and having high Accountability for oneself and others.
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