Digital Analytics Manager
6 days ago
Melaleuca, a leading wellness company, is seeking a skilled Digital Analytics Manager to join its team. As a key member of the Digital Analytics department, you will play a vital role in driving business success through data-driven decision making.
Key Responsibilities- Manage and execute digital business analysis for Melaleuca.com, leveraging expertise to acquire valuable data and information, define key metrics, and translate complex insights into actionable strategies.
- Collaborate with cross-functional teams to enhance the customer experience across digital channels, driving member growth, retention, and sales.
- Support innovation, collaboration, and continuous improvement in the Digital Analytics Team with measurable process improvements and tools.
- Develop and manage data-driven decision making processes to support and drive marketing and communications strategies to support customer growth, retention, and conversion goals.
- Play an instrumental role in evolving and designing new, innovative measurement tools, managing the process through to delivery and take ownership of roll out within the organization.
- Bachelor's Degree, ideally in Business, Data Science, or Mathematics.
- 10+ years of experience in working with analytics platforms.
- 5+ years experience in marketing, with a focus on Analytics, digital marketing (Agency or in-house experience).
- 5+ years management or team leadership experience.
- Must have a strong understanding of Google Analytics, and Google Tag Manager.
- Advanced skills in developing reports using reporting tools and dashboards, such as Power BI or Tableau.
- Proficient in the use of Microsoft Office Suite, with advanced Excel skills are required.
- Strong analytical skills with an emphasis on critical thinking, root cause analysis, and problem-solving is required.
- Demonstrated a sense of urgency and ability to persevere to reach objectives for challenging problems.
- Strong communication skills with experience presenting and translating data into decision-ready insights.
- Excellent vendor and stakeholder management & negotiation skills.
- Experience working within a marketing team or digital marketing team.
- Experience with analytic techniques and statistical modeling.
- Ability to extract meaning and suggest action items from data, not just report metrics.
- Deep understanding of web-related behaviors and trends and ability to optimize for these.
- Deep experience in building out digital data practices for both brands and ecommerce companies.
- Proven track record of building highly effective digital analytics teams.
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