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Digital Communication Journey Optimization Specialist

2 months ago

Idaho Falls, Idaho, United States Melaleuca: The Wellness Company Full time
About the Role

Melaleuca, a leading e-commerce company and a four-time recipient of Forbes Magazine's Best Places to Work in America, is seeking a talented Digital Communication Journey Optimization Specialist to join our growing team.

This role plays a pivotal part in leading our global digital communication journey optimization efforts. You'll leverage your expertise in Salesforce Marketing Cloud and a data-driven approach to craft targeted messaging that resonates with our customers, driving results across the entire customer lifecycle – from membership conversion to re-enrollment.

Key Responsibilities
  • Develop and Execute Optimized Digital Communication Journeys: Create and implement optimized digital communication journeys across various channels (Email Studio, Mobile Studio, Automation Studio, Journey Builder) to reach the right customer at the right time with the right message.
  • Champion a Rigorous Test, Learn, and Implement Methodology: Continuously improve communication effectiveness and manage costs through a rigorous test, learn, and implement methodology.
  • Owning Digital Communication Journey Planning: Own all aspects of digital communication journey planning, including customer contact permissions and preferences.
  • Lead Digital Communication Testing and Optimization: Lead digital communication testing and optimization across all channels, leveraging data to refine audience targeting, messaging, execution, reporting, and insights.
  • Partner with the Director of Digital Communications: Stay abreast of marketing partner strategies and technology options, partnering with the Director of Digital Communications.
  • Collaborate with Internal Teams: Collaborate with internal teams (Marketing, Business Development, Sales) to create, implement, and measure impactful digital communication campaigns.
  • Drive Strategic Improvements: Proactively identify and implement strategic improvements for the Digital Communications function, driving automation and process improvement initiatives.
Requirements
  • 5+ years of experience in digital marketing or e-commerce.
  • Expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
  • A proven track record of success in creating, managing, and optimizing data-driven email campaigns with a focus on results-oriented messaging.
  • Strong analytical skills with the ability to translate data insights into actionable strategies.
  • Excellent communication, collaboration, and problem-solving skills.
  • Experience working in a fast-paced, results-oriented environment.
  • A passion for continuous learning and staying ahead of the latest digital marketing trends.
Preferred Qualifications
  • Experience using Salesforce Einstein splits and send time optimization.
  • Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office.
  • Familiarity with Google Analytics and backend data extraction.
About Melaleuca

Melaleuca offers a competitive compensation and benefits package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more.