Head of Marketing Operations
4 weeks ago
Pison Technology is seeking a highly skilled and driven marketing professional to join our team as a Head of Marketing Operations.
This role will play a critical part in creating and executing our marketing strategy, leveraging our marketing technology stack to automate and improve our communication with prospects and customers.
The ideal candidate will have a strong understanding of marketing technologies, including social media management, email marketing, and analytics tools. They will also have experience managing ecommerce websites and developing comprehensive marketing campaigns.
Responsibilities will include developing and executing a marketing technology strategy, managing our marketing and service automation platform, and analyzing marketing and sales data to identify insights and trends.
The successful candidate will be a strong leader, with the ability to build and lead a team of marketing specialists. They will also have excellent analytical and problem-solving skills, with the ability to interpret data and generate insights for optimizing campaigns and strategies.
Pison Technology is a dynamic and innovative company, and we are looking for a talented and motivated individual to join our team.
Key Responsibilities:
- Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives.
- Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management.
- Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance.
- Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance.
- Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.
- Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives.
Requirements:
- Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business.
- Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model.
- Experience managing ecommerce websites.
- Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools.
- Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies.
- Strong leadership skills, with the ability to lead and mentor a team of marketing specialists.
Education and Experience:
- Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field.
- At least 3-5 years or relevant experience, with at least 1 year in a leadership role.
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