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Senior Account Manager

2 months ago

Miami, United States EssenceMediacom Full time

Company Overview

Essencemediacom, a prominent agency within GroupM, stands as a leader in global media investment, significantly influencing the advertising landscape worldwide.

Position Summary

The Senior Account Manager will play a pivotal role in the client service team, overseeing operations across six markets for a major client, Airbnb, along with various projects in the Latin American region. The ideal candidate should possess extensive experience in the media sector, demonstrating confidence in delivering comprehensive solutions—from strategic partnership development to negotiation and execution oversight.

Key Responsibilities

  • Establish and nurture senior-level relationships both internally and externally.
  • Manage daily operations for the Airbnb account across six markets.
  • Lead relationships within ROLA markets.
  • Inspire and mentor both direct and indirect reports, fostering their professional growth.
  • Coordinate and govern market activities to fulfill client requests effectively.
  • Develop strong rapport with clients and agency partners, managing expectations and resolving conflicts as they arise.
  • Guide the team in identifying strategic opportunities and developing integrated marketing initiatives.
  • Collaborate with global teams to implement innovative strategies and thought leadership.
  • Oversee budget management and reconciliation.
  • Drive integrated solutions for clients in collaboration with various disciplines.
  • Maintain and expand industry relationships and networks.

Essential Skills

  • High energy and a disciplined approach, with a passion for mentoring others.
  • Strong influencing capabilities and the ability to engage effectively with diverse management levels and clients.
  • A motivational leader with a strong desire to succeed and a disciplined approach to mentoring.
  • Ability to foster a collaborative team environment while managing stress and providing leadership as needed.
  • Demonstrates patience and the ability to uplift team morale, fostering a positive team culture.
  • Skilled in building effective inter-departmental relationships and promoting collaboration.
  • Leads by example, motivating the team while managing development and career opportunities.
  • Coaches team members in interpreting data and deriving actionable insights to enhance planning strategies.

Knowledge and Qualifications

  • In-depth understanding of consumer segments and media consumption behaviors across LATAM markets.
  • Proficient in managing media projects with a comprehensive understanding of the media landscape.
  • Exceptional communication skills, both written and verbal, with the ability to coach team members in contributing to meetings.
  • Strong critical thinking and problem-solving skills, prepared with effective solutions.
  • Ability to analyze business results creatively and strategically to enhance execution.
  • Clear understanding of business KPIs and measurement tools to assess media strategy effectiveness.
  • Meticulous attention to detail, ensuring consistency in deliverables.
  • Proficient in utilizing media research tools and demonstrating technical skills in relevant software.
  • Solid grasp of marketing and advertising principles, along with media concepts and requirements.
  • Proficiency in Spanish (spoken and/or written) is essential.

Qualifications Required

  • BA/BS Degree or equivalent in a related field.
  • Over 8 years of experience in a media agency, focusing on partnership strategy and negotiation.
  • Experience in the LATAM media/marketing landscape is crucial.
  • Strong knowledge of media and content channels.
  • Proven track record of delivering exceptional client work that meets goals and garners recognition.
  • Experience with various media planning and research tools.
  • Extensive senior-level account management experience, with a focus on organic and new business growth.
  • Strong negotiation skills across diverse property types.
  • Excellent communication and presentation skills.

About Essencemediacom

At Essencemediacom, we are committed to driving growth for our clients by reshaping consumer experiences through innovative media strategies. Our global approach is informed by powerful consumer data, enabling us to identify impactful marketing interventions.

Our ethos is rooted in positive provocation, challenging the status quo to deliver exceptional results for bold brands. We are part of GroupM, WPP's leading media investment management company, dedicated to creating competitive advantages for advertisers through expert insights and innovative solutions.