Digital Accessibility Specialist

2 days ago


Lansing, Michigan, United States Capital Area Transportation Authority Full time
Job Title: Digital Accessibility Specialist

Capital Area Transportation Authority (CATA) is seeking a highly skilled Digital Accessibility Specialist to join our team. As a key member of our marketing team, you will be responsible for ensuring that our digital platforms are accessible and usable for all users.

Key Responsibilities:

Accessibility Focus (30%):

  • Conduct regular accessibility audits on CATA's digital platforms to identify areas for improvement.
  • Develop and implement strategies to ensure compliance with accessibility standards, including Web Content Accessibility Guidelines (WCAG) 2.1 AAA.
  • Utilize automated and manual accessibility testing methods to identify and address potential issues.
  • Collaborate with team members to create accessible digital content that meets user needs.
  • Convert files into accessible formats compatible with screen readers.
  • Provide training and resources to team members on best practices for creating accessible content.
  • Stay informed about emerging trends and technologies related to digital accessibility.

Website Maintenance (30%):

  • Assist with the management and maintenance of website content, ensuring all pages are current, factual, and well-formatted.
  • Collaborate with the web development team and internal stakeholders to strategize content and optimize it for Search Engine Optimization (SEO) and accessibility.
  • Conduct regular audits of website content to ensure compliance with WCAG 2.1 AA standards.
  • Facilitate updates and changes to the website based on user feedback and accessibility audits.

Analytics & Reporting (20%):

  • Track, monitor, and analyze digital analytics using tools such as Google Analytics and Monsido.
  • Generate monthly performance reports, synthesizing complex data into actionable insights for internal stakeholders.
  • Assist in creating custom dashboards to measure specific KPIs related to digital engagement and accessibility efforts.
  • Monitor and report on the effectiveness of accessibility initiatives, providing recommendations for enhancements.

Social Media Engagement (15%):

  • Assist with the creation and editing of accessible digital content for social media, ensuring alignment with CATA's strategic goals and accessibility standards.
  • Design or guide the design of visually appealing graphics for social media and events, prioritizing accessibility and engagement.
  • Develop and manage a workflow for accessibility compliance, including adding alt-text for all social media posts across multiple platforms.

Administrative Duties (5%):

  • Provide backup support for marketing staff as directed by the Marketing Manager or Director of Marketing & Customer Experience.
  • Participate as an effective member of the CATA administrative team and perform all duties as assigned.
  • Maintain a working knowledge of CATA's routes and services.
  • Work proactively to maintain positive professional relationships with administrative and union personnel.
  • Follow and promote safe work practices and all CATA safety rules, policies, and procedures.

Requirements:

  • Bachelor's degree in user experience, marketing, graphic design, computer science, information technology, or a related field.
  • 2-3 years of experience in digital marketing, user experience, or accessibility-focused roles.
  • Certifications or training in Google Analytics, user experience, SEO, and accessibility preferred.
  • Ability to handle multiple projects simultaneously.
  • Proficient in social media content and account management.
  • Experience with website content management and accessibility tools.
  • Excellent writing and proofreading skills, along with typing, math, and data entry abilities.
  • Familiarity with SEO tools and analytics platforms.
  • Comfortable using project management platforms and social media management tools.
  • Must possess a valid Michigan driver's license with eligible driving status.
  • Able to lift and move supplies, some in excess of fifty (50) pounds.
  • Cooperative, willing to work with and learn from others, and able to respond productively to change.

This job description is stated in general terms and does not describe all duties which may be assigned or required.



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