Advertising Director
6 days ago
Job Summary
The Advertising Manager is responsible for leading the sales team, analyzing market conditions, and utilizing inventory to achieve sales growth. This role oversees hiring, training, performance management, budgeting, and sales accountability systems for the sales and marketing team.
Key Responsibilities
- Set annual budgets for sales representatives to exceed department goals.
- Ensure performance standards for sales personnel are defined, communicated, and met.
- Manage inventory, including setting rates, maintaining rate cards, and packaging promotions.
- Account management, including joint calls, monitoring key account activity, quarterly account reviews, and monthly projection reviews.
- Develop and execute City Paper events.
- Update the City Paper media kit and design it to attract potential advertisers.
- Design campaigns to promote City Paper to current and potential readers.
- Encourage employee engagement, leadership skills, and above-average job performance within the department.
- Develop and enforce departmental practices and procedures.
- Create and maintain sales incentive programs.
- Conduct weekly sales meetings.
- Follow and enforce Company policies and procedures.
Requirements
Bachelor's degree in business administration or a related field is required. 2 years of media sales experience and experience managing people are also required.
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