Media Planning Specialist
4 weeks ago
At Red House Communications, we are seeking a highly skilled Media Planner to join our team. As a Media Planner, you will be responsible for evaluating project, brand, and campaign goals, and then effectively planning and executing integrated audience communication strategies.
This role requires a deep understanding of the current media landscape, including all digital and traditional media vehicles and tactics. You will be responsible for managing self-service paid media platforms and planning/purchasing media on traditional media channels.
The ideal candidate will possess 3-5 years of prior advertising agency experience and have a solid understanding of the external business and market dynamics of assigned clients.
Key Responsibilities- Develop integrated media strategies and plans for agency clients
- Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
- Negotiate and execute media buys for agency clients
- Work closely with Account Executives to schedule and monitor all projects
- Foster strong working relationships with third-party media vendors
- Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics
- Demonstrated complete understanding of advertising and marketing strategies
- Advanced analytics and media reporting skills
- Mass media tactics and landscape knowledge
- Sales and direct response strategies expertise
- Self-service digital media platforms experience
- Media vendors in various markets knowledge
- Digital and social media best practices
- Speaking and presentation skills
Red House Communications offers a competitive salary range of $50,000 to $60,000 annually, depending on experience and capabilities. We also provide a range of benefits, including health, vision, dental, 401K, disability, and flexible work arrangements.
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