Media Planning Specialist

4 weeks ago


Pittsburgh, Pennsylvania, United States Red House Communications Full time
Job Overview

At Red House Communications, we are seeking a highly skilled Media Planner to join our team. As a Media Planner, you will be responsible for evaluating project, brand, and campaign goals, and then effectively planning and executing integrated audience communication strategies.

This role requires a deep understanding of the current media landscape, including all digital and traditional media vehicles and tactics. You will be responsible for managing self-service paid media platforms and planning/purchasing media on traditional media channels.

The ideal candidate will possess 3-5 years of prior advertising agency experience and have a solid understanding of the external business and market dynamics of assigned clients.

Key Responsibilities
  • Develop integrated media strategies and plans for agency clients
  • Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
  • Negotiate and execute media buys for agency clients
  • Work closely with Account Executives to schedule and monitor all projects
  • Foster strong working relationships with third-party media vendors
  • Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics
Requirements
  • Demonstrated complete understanding of advertising and marketing strategies
  • Advanced analytics and media reporting skills
  • Mass media tactics and landscape knowledge
  • Sales and direct response strategies expertise
  • Self-service digital media platforms experience
  • Media vendors in various markets knowledge
  • Digital and social media best practices
  • Speaking and presentation skills
What We Offer

Red House Communications offers a competitive salary range of $50,000 to $60,000 annually, depending on experience and capabilities. We also provide a range of benefits, including health, vision, dental, 401K, disability, and flexible work arrangements.



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