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B2B SaaS Product Marketing Specialist

2 months ago

Mountain View, California, United States Pointable Full time

About Pointable:

Pointable specializes in providing a platform that simplifies the configuration, deployment, and maintenance of retrieval systems, ensuring accurate structuring and connection of custom data feeds for LLM integration. Our mission is to empower enterprises, regardless of size, to realize their aspirations for precise and tailored language AI systems. Clients leverage the Pointable platform to create efficient chat agents and streamline document processing workflows. With extensive experience in developing natural language processing systems, we enable our customers to focus on their data sources and desired functionalities rather than the complexities of implementation.

Role Overview

We are in search of a seasoned B2B SaaS product marketing professional to take on a pivotal role within our organization as the inaugural marketing hire. You will work in close collaboration with our founders to craft compelling messaging, develop sales materials, and establish effective communication strategies. If you are enthusiastic about driving innovation and possess a strong interest in shaping the discourse around the latest developments in RAG and LLM technologies, we welcome you to contribute significantly to our exciting journey. Our founding team combines research expertise, teaching experience, and industry connections, which you can utilize to enhance our company brand and market visibility.

Key Responsibilities

  • Formulate and enhance product positioning and messaging strategies that distinguish us in the marketplace and resonate with our varied customer demographics.
  • Produce impactful marketing materials, including pitch presentations, product documentation, email outreach, case studies, web content, and blog articles that effectively convey our value proposition and align with our market entry strategy.
  • Collaborate closely with founders to stimulate pipeline growth through thought leadership content, email nurturing campaigns, and various outbound marketing assets.
  • Oversee the planning and execution of marketing initiatives that boost brand recognition, encourage engagement, and drive conversion rates.
  • Establish processes to scale market entry efforts across diverse industries and customer segments.
  • Provide competitive analysis to inform our strategic roadmap, identify industry trends, and pursue partnerships that enhance our market positioning and broaden our reach.
  • Become a subject matter expert on our products, serving as an evangelist and cross-functional leader to drive business outcomes.

Qualifications

  • Minimum of 5 years of experience in B2B SaaS product marketing.
  • A strong desire to rapidly acquire knowledge about the broader language AI landscape, along with a keen awareness of emerging trends related to LLMs and RAG technologies.
  • A proactive ownership mindset with the initiative to influence product strategy and customer engagement.
  • Exceptional communication skills, both written and verbal, with the ability to articulate technical concepts clearly to both technical and non-technical audiences.
  • Demonstrated expertise in storytelling and content creation, ensuring a consistent brand voice across various channels.
  • A collaborative spirit, a drive to create and refine processes, and a willingness to support team members on their initiatives as needed.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Competitive salary and equity options.
  • Unlimited paid time off.
  • Flexible hybrid work arrangements.
  • Monthly stipends for various expenses.